ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 14, 2021

You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. that will be the perfect target audience for your prospecting campaign. Demo video. You don’t need much more for a good demo!

Video 141

Video Audience Metrics Campaign 141

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. He applied them to all campaigns and saved his client $50,000 a month. What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Example: Vidyard. One call to action per video.

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

DECEMBER 24, 2019

To measure this, you can turn to metrics on organic and paid search campaigns. And once they’ve clicked the CTA and landed on your website, are they filling out the form they find there to take the next step to try or buy—whether that’s requesting a demo to give you a try or making a first purchase? Repeat and Refer.

Customer 83

Customer Metrics Retention Clickthrough 83

ConversionXL

NOVEMBER 22, 2016

You can even be a heavily commerce-based organization, like Edelman, but how do you measure success on a website where you can’t buy anything, or even request a demo or collect leads? We use campaign codes to track contacts that we’ve received through advertising to see if they end up becoming students.

Conversion 48

Conversion Metrics Analytics Non-Compete 48