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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

7 Ways that Predictive Analytics Is Transforming Ecommerce. HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. By Gagan Mehra.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Related to eCommerce or Design (3.

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How to Optimize Videos for Conversions

ConversionXL

Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Product Pages. via a form.

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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. Avail (ecommerce personalization).

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How to Get Traffic That Converts

ConversionXL

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Get the Ecommerce Traffic Report. ThinkTraffic had a post about a start up experimenting with different traffic sources. Analyzing the data.

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The Definitive Guide to Video Prospecting

ConversionXL

You can use an outbound sales campaign to generate leads quickly but, when that campaign is over, you want to have something that gives you a steady stream of leads throughout the whole year. that will be the perfect target audience for your prospecting campaign. That’s where inbound prospecting comes in. Why video prospecting?

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