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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Most people won’t buy anything on the first visit, so you need to capture emails. In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. This might include: Welcome Emails. The idea is to build these feedback loops to understand the people behind the order numbers and email addresses. In general these are great rules of thumb when starting your ad campaigns.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

I agree to get emails. This areas might include: Welcome emails ; Purchase receipts ; Thank you pages ; Surveys for customers who’ve been with you for 3/6/12 months; Unsubscribe pages. Build these feedback loops to understand the people behind the order numbers and email addresses. By Gagan Mehra. Get it now. What do they need?

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.

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Finding your One Metric That Matters

leananalyticsbook.com

To be useful today, however, it should be a long funnel that includes sources, email metrics, and social media impact. Reddit probably has a very high percentage of users who log in: it’s required to upvote posts, and the login process doesn’t demand an email confirmation look, so anonymous accounts are permitted.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.

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