ConversionXL

APRIL 29, 2013

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Stage 1: Value Addiction.

Campaign 130

Campaign Email Framework Clickthrough 130

ConversionXL

MAY 24, 2013

2) Increase y – Increase clickthrough rates. Now you have a framework which will help you insure that the work you will be doing is relevant to your business goals. Segment by source - Separate people who arrive on your website from e-mail campaigns, google, twitter, youtube, etc. Importance - How important is this page?

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. In general these are great rules of thumb when starting your ad campaigns. So Where Exactly Does “Conversion” Happen? image source. Change One Variable at a Time.

Software Review 116

Software Review PPC Analytics Search 116

YoungUpstarts

SEPTEMBER 4, 2019

Before you worry about open or clickthrough rates, make sure all systems are a go with your deliverability department. To do this, enable your Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM). . You can try running re-engagement campaigns for these inactive subscribers. Conclusion.

Email 138

Email Clickthrough SEO Campaign 138

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. This will allow you to define an ICP that you will target.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). There are many frameworks, including: PIE Framework. You have three parameters: medium, source, campaign name. Prioritization makes your tests impactful and meaningful.

Retention 48

Retention Algorithm Software Review Conversion 48