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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. However, there are some components unique to email marketing that you should also test. Sender name.

Campaign 111
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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Stage 1: Value Addiction.

Campaign 130
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

15% Of CMO’s Don’t Measure Marketing ROI, 27% Rely On Manager Judgements. Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. No two tools track exactly the same way.

Analytics 113
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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

While this series is by no means exhaustive, we’ll make every attempt to look at the most common & critical areas in the marketing funnel, and how you can take a data-driven approach to improve each area of the funnel. Before We Get Started – Understand Your Target Market, REALLY Understand It. image source.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

You’d better understand— really understand—your target market. Your success online is directly proportional to how well you understand your target market. Considering that the “ad” was hidden in the source code of the page, it spoke exclusively to the target market—nobody else could see it! Get it now.

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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Today many e-commerce and subscription companies are growing very quickly through smart marketing. Direct Response Advertising becomes ever more efficient.

Internet 114