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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name. Time of Day: The final key aspect for testing and optimizing your email campaigns are send times.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. image credit. image credit.

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What to Know About Banner Advertising

The Startup Magazine

With banner ads, ad networks match advertisers to websites that are interested in selling advertising. The ad networks manage what space is available, matching it with demand from advertisers. . Setting Up Remarketing Campaigns. As mentioned, one of the best uses for a banner ad is for a remarketing campaign.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. Most like what people are looking for and what you’re offering do not match.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. If it’s broad, pause it and add it with a more restrictive match type. Well, it depends.

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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

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