Campaign Clickthrough Metrics Mobile 
ConversionXL
MAY 24, 2013
2) Increase y – Increase clickthrough rates. KPIs are metrics (numbers). “A A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.” – Avinash Kaushik. “A A metric becomes a KPI only when it is measuring something connected to your objectives.
ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment). What to do?
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ConversionXL
APRIL 11, 2016
According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. Video was ahead of number two, mobile apps, by 26 points. Optimize Videos for Mobile. The State of Video in 2016.
ConversionXL
SEPTEMBER 15, 2016
billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. Measuring the right metrics when you’re experimenting with PPC is important.
crowdSPRING Blog
APRIL 10, 2015
A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). Lean Marketing: Basic Metrics You Should be Watching. Will Google’s Mobile-Friendly Website Search Ranking Kill Your SEO? Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj.
Duct Tape Marketing
MARCH 3, 2017
With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. There are a lot of metrics you must dig into. You can find these answers about the consumption of your content by evaluating the following metrics –. Not really.
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Smartphones transformed the mobile internet. Mary Meeker presents some great insight into the future growth potential of mobile in her Web 2.0
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