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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

Fortunately for today’s small business owners, tracking online advertising is possible! And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Every ad campaign that you run should be driving viewers towards a specific action.

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How to Get Traffic That Converts

ConversionXL

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). If you help small businesses figure out how to take advantage of LinkedIn, go where small businesses are. You get the point.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. Measuring the right metrics when you’re experimenting with PPC is important.

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Twitter Link Roundup #264 – Quintessential Resources for Small Business, Startups, and Design!

crowdSPRING Blog

A genius marketing campaign and a public service effort that is attention grabbing (not to mention, “awwww” inducing). We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! crowdspring.co/1BJ5vlP.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms.

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