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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. HubSpot chart showing best time of day to send email for max clickthrough rate.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. In-person events FTW!

B2B 94
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. His name was Mark Benioff (another former Oracle Executive) and in 1999 he had the pleasure to introduce the business world the first CRM in Cloud.

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How to Optimize Videos for Conversions

ConversionXL

However, it’s changing from picture, name, title, quote to more attention-grabbing, authentic forms. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Testimonials.

Video 48
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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. He applied them to all campaigns and saved his client $50,000 a month. What about A/B testing?

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Promotional giveaways are a tried-and-true way of building consumer awareness and getting your name out there, sometimes literally. Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. Create a cool giveaway. Networking. Next steps.