Campaign Clickthrough Presentation 
ConversionXL
OCTOBER 21, 2012
When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. The graph from Zarella’s presentation on the Science of Email Marketing is a little small, so here are the top 5 words that affect open rates in a positive manner: posts, jobs, survey, week’s and e-newsletter.
ConversionXL
MAY 22, 2014
To ensure you don’t end up burning a ton of money, start testing your ad creative on a sample group that is large enough to get reliable data, but not so large it’s going to cost you a fortune to run the campaign. In general these are great rules of thumb when starting your ad campaigns. Change One Variable at a Time. image source.
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leananalyticsbook.com
AUGUST 19, 2012
Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.). Recent Posts.
ConversionXL
SEPTEMBER 24, 2020
HubSpot has an article on split-testing tips for Facebook ads —they’re great guidelines for your ad campaigns. Fortunately, in Google Ads, you can target on the campaign and ad group level , so you can write ads specifically for that target group. Let’s walk through them. Change one variable at a time. Image source ).
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Mary Meeker presents some great insight into the future growth potential of mobile in her Web 2.0 Direct Response Advertising becomes ever more efficient.
ConversionXL
APRIL 11, 2016
The presentation and organization goes a long way to generating comfort in the purchase decision.” In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. ” (via Unbounce).
ConversionXL
AUGUST 7, 2017
This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. From her findings, 2-link emails generate almost twice as many clicks than 1-link emails: 1-link campaigns generated 131,914 clicks in total. But the average email CTR is 4.19% — across all industries. Image Source.
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