Campaign Clickthrough Technical Review 
ConversionXL
OCTOBER 21, 2014
I’ve run into organizations that don’t know how to effectively create, participate, manage or lead analysts and often believe that “data science” or the latest technology will save the day , not the team of people with different skill sets working cross-functionally to make systematic improvements. No two tools track exactly the same way.
Duct Tape Marketing
JULY 21, 2022
Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. In this episode, I talk with Mike Blumenthal about the technology behind visual elements in search, the role that images play today in search, and how and why you should be using images in search to your advantage.
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Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.
crowdSPRING Blog
AUGUST 20, 2017
Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. Ask for testimonials or reviews. Another way of gathering information from your customers is to open up the floor for reviews and testimonials. Networking.
crowdSPRING Blog
AUGUST 20, 2017
Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. Ask for testimonials or reviews. Another way of gathering information from your customers is to open up the floor for reviews and testimonials. Networking.
ConversionXL
APRIL 11, 2016
This is especially true for highly technical, complex or new / innovative products. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Example: Revue. Example: Vidyard. via a form.
ConversionXL
NOVEMBER 23, 2022
You can’t beat category kings, and the only exception for this is through tech disruption. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Your strategy will either drive or slow growth.
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