Remove Campaign Remove Clickthrough Remove White Paper
article thumbnail

The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Create Conversion Goals in Google Analytics.

article thumbnail

9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. From her findings, 2-link emails generate almost twice as many clicks than 1-link emails: 1-link campaigns generated 131,914 clicks in total. Example: Read the new ‘Marketo Lead Nurturing White Paper’.”

Email 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

This guide gives you 9 tried and true strategies to improve clickthrough rates: Increase The Number of Links. From her findings, 2-link emails generate almost twice as many clicks than 1-link emails: 1-link campaigns generated 131,914 clicks in total. Example: Read the new ‘Marketo Lead Nurturing White Paper’.”

Email 80
article thumbnail

The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

ConversionXL

Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. A good nurturing campaign will educate and stay in touch with leads on a consistent schedule. A white paper.