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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: Zumba Fitness approached Beto (my co-founder) and I with a unique problem.

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7 Keys To Making A Business Out Of Your Great Product

Startup Professionals Musings

That’s why investors acknowledge that two co-founders are often better than one -- with one focusing on the technical solution, and the other focusing on defining and building the business model. The founder had simply not done the work to validate a price and customer segment. These two jobs need to be done in parallel.

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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. It just means that the cofounders trust one of their own and are willing to follow. The industry veteran.

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6 Team Members Who Will Make Your New Venture Robust

Startup Professionals Musings

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. It just means that the cofounders trust one of their own and are willing to follow. The industry veteran.

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Every Technical Startup Wishes For This Dream Team

Startup Professionals Musings

Thus I was happy to see a new book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. It just means that the cofounders trust one of their own and are willing to follow. A sales fanatic on the founder team helps to contain that risk.

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What’s FinTech, And What Does It Mean For Your Business?

YoungUpstarts

by Andriy Skoropad, co-founder & CEO at Perfectial. That was basically the message of most advertising campaigns of FinTech companies back then. If you’re passionate about a business idea, develop a product’s prototype; come up with a catchy description for it, explain clearly its benefits and launch a Kickstarter campaign.

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Why Your Startup Doesn’t Need a COO

Both Sides of the Table

You have two founders and it was agreed that one would get the CEO role so the other needs to call themselves president or COO. I asked him for a deep dive on the Coca Cola sales campaign and he said, “that ones’ not my deal.&#. I was the CEO of my startup and my co-founder was the president.