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This Week in Venture Capital – Episode 4

Both Sides of the Table

It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns. Enter ShoeDazzle.

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. And good news: This tailored approach is vastly more effective than general media campaigns, too! Risk stepping out from behind technology.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

TaskRabbit has (people) making over $5,000 a month in San Francisco," says Craig Shapiro, founder of Collaborative Fund, a venture-capital fund specializing in sharing sites. Inspired in Zimbabwe The founders of Zimride were inspired by drivers in Zimbabwe, who pick up strangers and give them a lift for a few bucks. Thats real money."

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Listen to marketing, its grain, wherever you get your podcast. (00:55):

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Less is More, More or Less

Steve Blank

And once you got the data you asked for, it still took weeks or months for a marketer to tease out any customer insight and trends from the data. And if you actually want to respond to shifting customer behavior by running a new marketing campaign (ads, email, etc.,) Founder Too. it would again take weeks or months.

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

This is a huge recruiting year for data.world as we’ve found our product-market fit in the enterprise. I discuss category creation with one of the co-authors of Play Bigger , Christopher Lochhead, in episode #232 of Legends and Losers if you would like to really delve into that (it is a very important topic). in honor of my mother.

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Cold Outreach Strategies That Actually Work in 2025

Duct Tape Marketing

He explained why many cold email campaigns fail, how businesses can leverage AI in sales for better email personalization , and why smaller, highly targeted prospect lists lead to higher response rates. Matthews approach to digital prospecting and B2B marketing is a game-changer for businesses looking to improve cold outreach results.