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How ‘Company Culture’ Became Overused

Duct Tape Marketing

How ‘Company Culture’ Became Overused written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Brian Gottlieb In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb , founder of Tundraland Home Improvements and author of ‘Beyond the Hammer.’ This is John Jantsch.

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Important Productivity Apps And How They Help Small Businesses Achieve Growth

YoungUpstarts

by Atman Rathod, co-founder at CMARIX TechnoLabs Pvt. The tool helps to track and managing all customer information in a centralised manner to help marketing and sales processes with easier lead generation. The app helps with managing campaigns for business brands. The app is also capable of sales forecasting.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Examples: Clearslide , Salespatron (I’m a co-founder) and Brainshark. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. Lead generation.

B2B 48
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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Each marketing campaign should have one specific message based on a single idea. Elevate your founder and employee personal brand. Take SparkToro founder Rand Fishkin. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. several ways to generate demand. The message.

Demand 115
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[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. This makes even more sense given Facebook’s dominance in mobile; as this year, more people searched for local businesses and services on mobile as compared to on a PC.

Asia 100
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Three Key Principles to Maximize Your Converged Media Strategy

Duct Tape Marketing

We are now at the stage where brands are compelled to surface valuable pieces of user-generated content across other digital touchpoints—such as on landing pages, mobile applications, in venue, or on television. The hashtag drove consumers to the Flock-To-Unlock experience, where they were encouraged to generate further earned media.

Media 61
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9 Account-based Marketing Case Studies

ConversionXL

Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products.

Marketing 105