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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

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Viral Marketing Costs Real Money These Days

Startup Professionals Musings

In a business plan these are called marketing campaigns, which continue to rise in cost. Here are three elements of most viral marketing campaigns: Hire brand evangelists. Only a few years ago a humorous video or unique toy could be seeded into a couple of relevant online communities, and it would be hugely popular.

Viral 141
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How can startups engage with Google?

VC Cafe

I believe I am qualified to talk about this as I spent ~6 years at Google in strategic partnerships (commerce), as head of Campus London (Google’s first physical startup hub), Head of Google for Entrepreneurs Europe (now called Google for Startups) and eventually general partner for Google Ventures. Google for startups homepage.

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Innovate Israel Conference Brings 28 Israeli startups to London

VC Cafe

There hasn’t been such a full list of Israeli startups coming to Europe since Barcelona’s World Mobile Congress. The UK is Israel’s second largest export market following the US, but Israeli startups often ‘forget Europe’ when it comes to Internationalizing their product. Our project.

Israel 133
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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

Women Rising: Microfinance institutions have known for years that women have higher repayment rates than men and that women are more likely to invest the borrowed capital back into their families and local communities. Spotify came to the the US from Europe this year, and TaskRabbit and Outbrain just raised money to grow beyond the US.

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12 Questions: Meet Carmen Tsang (Canada)

crowdSPRING Blog

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. What is your dream design project? Thanks, Carmen!

Canada 78
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How Much Does Content Marketing Cost?

Brandanew

An established writer with an engaged community is likely to be more expensive.We Again, the key is not to run campaigns that you’re not tracking. It’s important not to run campaigns that you can’t optimize or track well resulting in high budgets.

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