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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Lead generation gets people through the door.

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This is Why Your Online Marketing Campaign Isn’t Working!

YoungUpstarts

If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. An effective strategy allows you to permeate online communities at a personal level. Many companies tackle marketing campaigns without a clear sense of what success is. Is the end goal selling more products?

Campaign 145
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[Review] Kajabi Pages: A Powerful, Pre-Integrated Landing Page Builder

YoungUpstarts

Kajabi is an all-in-one business platform that makes it easy for freelancers, solopreneurs, influencers and business owners to create online courses and launch marketing campaigns. Lead generation forms. Kajabi Pages offers features that let you pull data – such as contact information – directly from your lead generation tools.

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Common B2B Challenges and How To Solve Them

ConversionXL

To do this we partnered with the RevGenius community to get a better understanding the challenges mature companies faced. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Nobody has time to wait 3-4 months to see the results from the marketing campaigns.

B2B 150
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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

At Kindred Bravely, we have two goals: creating maternity and nursing clothes that are beautiful, useful, and comfortable, and building a community of moms who support and encourage each other on the motherhood journey. And “aesthetic” was a word the theatre community used all the time – I honestly just loved how it sounded!

Naming 152
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How to Use Storytelling in Business to Build Captivated Audiences

ConversionXL

They even used this reputation to ask their customers not to buy their jackets in a groundbreaking anti-consumerism ad campaign : . They brilliantly communicated their mission statement (i.e. Keep your customers engaged with community-based stories. thought leadership, conversion, increased traffic, lead generation, etc.).

Audience 153
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How ‘Company Culture’ Became Overused

Duct Tape Marketing

We discuss Brian’s journey in building a successful business from the ground up, emphasizing the importance of belief in leadership, creating a positive company culture, and the impact of community initiatives. Community initiatives can enhance employee engagement and brand reputation. We'll also receive 15% off an annual plan.