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7 Keys To Making A Business Out Of Your Great Product

Startup Professionals Musings

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Defining the right business model requires the same diligence as designing the right product, but the approach and skills required are different.

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How to Run a Successful Marketing Campaign on Product Hunt

ConversionXL

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. If you’ve chosen—or are thinking about choosing—Product Hunt as your platform, here are the steps to improve your chances of success.

Campaign 127
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[Singapore] Local Telco StarHub To Launch Crowdfunding Platform Crowdtivate

YoungUpstarts

It also allows potential supporters to easily discover and back new, cutting-edge products and services offered by these entrepreneurs or artists, and to support the project they most believe in. Many of the most successful companies today have roots in the crowdfunding community.

Singapore 243
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

The classic lifespan of successful products is a story in four parts: Introduction Growth Maturity Decline. How this story plays out has a lot to do with the type of product and how it’s improved over time, if at all. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing.

Product 142
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Web Second, Mobile First

Both Sides of the Table

Fred Wilson wrote two posts in 2010 that were very influential with the startup community. But on the other hand if you have a product with a very high gross margin (software, virtual goods, etc.) Therefore if your app is geared toward leisure activities (games, communications with friends, etc.) then mobile is awesome.

Mobile 334
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5 Keys To A Startup Team That Can Develop Any Market

Startup Professionals Musings

You need to make sure that everyone on the team, from the clerical assistant to the chief financial officer, knows your vision and product, and doesn’t hesitate to actively engage and be an effective proponent with anyone who might be of value to the business. In fact, having one marketing guru on the team alone won’t get you very far.

Developer 326
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Love Your Communication Results

Rembrandt Communications

After all, the way you communicate establishes how members of your target market decide whether or not they want to do business with you. If you haven’t reviewed your sales processes, marketing campaigns, public relations’ strategies, and all of the other ways you communicate with your audiences recently, take a detailed look at the results.