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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Start an AdWords campaign. Just put in your credit card. I used to use $.05,

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. Only much later did I realize that this was an application of customer development to online marketing.

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Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Learning from Obama: maneuver warfare on the campaign trail I had the privilege of volunteering for the Obama campaign in swing states for a few weekends during the final push towards victory. Im quite confident I got more out of the experience than the campaign got from me.

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

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Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

After volunteering for the Obama campaign last year, a friend of mine insisted that I write a letter to our new President telling him what I thought he should do. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuous deployment makes releases n.

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Lessons Learned: When NOT to listen to your users; when NOT to.

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. Case Study: Continuous deployment makes releases n.

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Business ecology and the four customer currencies

Startup Lessons Learned

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

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