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17:16] Is there a small set of metrics that you rely on? [19:43] That half our conversation, right , it's an online visibility management SaaS platform that is used by millions of marketers worldwide, including this one. It's like, you know, we, we are on a rocket ship trajectory, right? We'll talk about that time.
So you can test for a proxy metric rather than the end goal and you can test faster, but ideally you want to test for a metric that’s really indicative of your bottom line. Yuan: For this one if I add one more thing here, it looks like it’s three during pretrial, but you wanted to look the paid conversions, right?
17:16] Is there a small set of metrics that you rely on? [19:43] Time in the second square we're on behalf our conversation, right? I can tell you that this year, this past year we made significant, I mean incremental significant and material investments into large scale paid campaigns. He is the CMO of Semush.
You know, a little context is that I've been working on hunger issues for 10 years in cooperation with the No Kid Hungry Campaign and several local leaders in that. He's been with me in the No Kid Hungry Campaign, as well as working closely with Charity Water. Eric Ries : Give us some more vanity metrics, if you would.
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