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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

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How I Found a Great CTO

www.huffingtonpost.com

Ive occasionally worked with executive recruiters, for example in hiring a CTO for my first company, Eve.com. He is a broad, strategic business thinker, has a deep understanding of engineering talent, has very high standards, and is someone I can always have a real conversation with. This time, I decided to handle the process myself.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

We're very glad our work is effective for them, but this means we do ourselves out of a job for a while once a major campaign is done! The analogy of a lively dinner conversation to describe Visible Networking is perfect. Like your idea of the 30-minute phone conversation too. Same goes for online business networking.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

I think the real moral of this story is, (1) if you want to work at a startup, make sure the CTO cares about problem solving and not technology religion, (2) if you’re cooking steaks on a gas grill and you see your CTO warming up a dead squirrel over a book of matches, starting looking for a new job. Serdar IRMAK.

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