Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. Social media is about maintaining a dynamic conversation between you and your customers. Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment.

Social Media 212

Social Media Media Startup Curation 212

Both Sides of the Table

MAY 19, 2013

His vision for social analytics and tracking the conversion funnel was better than any I had heard at the time (or since). was definitely in the bucket of amazingly talented founders with a great product that hadn’t yet proved product/market fit. I funded Jonathan’s first $500,000. I saw it first hand.

Technical Review 303

Technical Review Cofounder Analytics Founder 303

Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. At MakeSpace we had to build complex models to tell us how our pricing and conversion compared down to the neighborhood level. I will miss my daily interactions with Sam.

Operations 286

Operations New York City Technical Review Startup 286

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. So it's definitely still popular. So for this book, it's definitely that focus on Instagram reels and if someone has that learning curve, this is that solution for them. Marketing Podcast with Jenn Herman.

Marketing 99

Marketing Social Media Video Technical Review 99

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business.

Technical Review 187

Technical Review Software Review Customer Social Media 187

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. The key in understanding leads with digital analytics often starts by using campaign codes. No two tools track exactly the same way. What to do?

Analytics 113

Analytics Software Review Metadata Campaign 113

Both Sides of the Table

JUNE 6, 2010

There are definitely times where a more narrowly defined question makes sense and where you want to guide the person you’re talking with to a narrow boundary to illicit a certain type of response. I was infuriated because the flow of our conversation never returned to letting the guy inform us how to better sell to him.

Churn Rate 311

Churn Rate Due Diligence Dividend Conversion 311

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Registrations sold by registration type.

Campaign 77

Campaign Marketing Social Media Software Review 77

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

APRIL 28, 2010

It’s true that the carrier then gets their huge slice for being the billing and payment engine but the idea is that you as a website more than make up for this in terms of customer conversion. It is a platform to help brands building viral marketing campaigns. The investment will be used for product development initiatives.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

A Smart Bear: Startups and Marketing for Geeks

MAY 15, 2012

And then on the client side, we can super, super target e-mail campaigns and whatever other things. They definitely can’t. Jason: And so, you have the time and desire and so do they, hopefully, to have these deep conversations. Yeah and we definitely should. Jason: Yeah, we get that part. That’s super.

Naming 199

Naming Advertising Audio Software Development 199

Steve Blank

NOVEMBER 9, 2009

This reminded me of a conversation with one of my direct reports years before my daughter was born. Our conversation went like this: Me: Jim, how are we doing with getting Ansys ported? When I explained this to him, the conversation got heated. Conversion ideas? I realized that my daughter had confused motion with action.

Silicon Valley 332

Silicon Valley RSS Software Review Technical Review 332

ConversionXL

APRIL 28, 2020

That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. It’ll be easy to tell how close the definitions are when they tell you how they’re really engaging your leads. Here are our stage definitions: Lead. Image source ).

Demand 101

Demand Revenue SQL B2B 101

YoungUpstarts

AUGUST 12, 2013

The toughest part has been getting exposure and press for our campaigns. You can only rely on word-of-mouth for a small percentage of referrals and leads, even our own social media efforts yield a small conversion. What has been the toughest part about the entire fundraising process?

Technical Review 197

Technical Review Social Media Campaign Cost 197

Duct Tape Marketing

AUGUST 4, 2022

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. She’s also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. They’re starved for connection.

Social Media 98

Social Media Conversion Media Artificial Inteligence 98

Up and Running

DECEMBER 6, 2021

And if you invest wisely in a copywriter who really knows their stuff, you’ll likely quickly earn your money back with higher conversion rates and overall marketing ROI. But while it’s great to get your message out there and build brand awareness, you definitely want to avoid overwhelming your audience — because they will leave.

Small Business 153

Small Business Marketing Software Review Technical Review 153

ConversionXL

JULY 24, 2014

Customer Service is another one of those areas where retailers have too many questions and very few definite answers. These real-time decisions influence the best day to launch a promotion, identify products that will generate more sales, target segments with specific campaigns, etc. Better Customer Service At Lower Costs.

Analytics 118

Analytics eCommerce Conversion Technical Review 118

Occam's Razor

DECEMBER 9, 2013

Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). Less than two percent of people on your website will complete the macro-outcome (conversion). Definitely not in step one. Second , create the world's greatest mobile experience. Don't do paid search. It seems crazy.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. This thing crushed sign-up conversions. We reversed changes.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Conversion rate: Understand marketing success Where to track conversion rate 10. Digital marketing metrics are values that are used to track and measure campaign performance. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

FEBRUARY 29, 2016

Keep in mind that the purpose of your website is online user conversion. Since most online users don’t go past the first page of Google search engine results, you’ll definitely want to ensure your web pages rank on the first page for related key word searches. Provide A Mobile Responsive Experience. But that won’t be enough.

Sales 100

Sales Technical Review SEO B2B 100

ConversionXL

SEPTEMBER 13, 2018

have the highest conversion rate and identify the content that earns the most interest from your target audience. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

So conversion rate percentage, of course it can always be higher and we’re doing a lot of stuff to make that higher, but it’s in line with other applications. Jason: Yeah, one percent conversion rate is pretty normal. I’ve had some very good conversations with a large insurance company. Jason: Okay. Edwin: Yes.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Both Sides of the Table

APRIL 26, 2016

So it might actually be more productive for you to improve your conversion than to improve your ad buying, for example. PR and non programmatic marketing often have a lagging affect so if you ran a big out-of-home marketing campaign that created brand awareness you may find that conversion actually takes place 60–90 days later.

Metrics 150

Metrics Cost Acquisition Startup 150

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

YoungUpstarts

NOVEMBER 28, 2013

This information can then be used to target future marketing campaigns. The first step is to write a formal internal complaints procedure, which should include the definition of a complaint and how to recognize one. The standard of your service when things go wrong, e.g. faulty goods, complaints.

Customer 174

Customer Technical Review Retention Social Network 174

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. And, as the saying goes, “perfect is the enemy of good.”

Lean 91

Lean Small Business Software Review Marketing 91

ReadWriteStart

OCTOBER 13, 2021

A Shopify Active Campaign Email Marketing app is immensely helpful for your content managers to send customized emails to such customers who have abandoned their carts and potentially bring them back to the store by enticing them with discounts or other offers that may interest them. Simple user interface. AC Email Marketing Automation.

Artificial Inteligence 182

Artificial Inteligence Technical Review Software Review Analytics 182

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. By campaign of first order. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

OCTOBER 5, 2016

That’s why optimizers conduct quality assurance on sites, landing pages, test treatments, email campaigns, you name it… to make sure they work the way they’re supposed to. For optimizers, quality assurance is about ensuring the quality of a site, landing page, test treatment, email campaign, etc. via Quora).

Technical Review 104

Technical Review Software Review Mobile Analytics 104

Occam's Razor

JULY 22, 2013

My definition of the audience in the See stage are "all people who wear clothes." micro-conversion). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. The company obsesses about conversion rate. And yes, conversion it is important ( but you should not obsess about it ).

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

ConversionXL

JULY 22, 2021

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . This can increase bounce rate and hurt conversions. Optimization” in the above image links off to CXL’s conversion rate optimization guide.

Technical Review 162

Technical Review SEO Software Review XML 162

The Startup Magazine

AUGUST 20, 2019

However, the most common reason for failure is an ineffective marketing campaign. It allows businesses to explore the needs of their potential customers, generate personalized ads based on this knowledge, and track the results of each campaign simply and conveniently. Stronger marketing campaign. Newoldstamp. Higher traffic.

Marketing 95

Marketing Campaign Audience Email 95

SoCal CTO

OCTOBER 5, 2010

Shortly after we sold Opsware to Hewlett-Packard, I had a conversation with the legendary venture capitalist Doug Leone of Sequoia Capital. The challenge, of course, partially lies in the definition of “good design&#. Kanye West. He wanted to hear the story of how we went from doomed in the eyes of the world to a $1.6B It’s simple.

Technology 191

Technology Product San Francisco CTO Hire 191