ConversionXL

JANUARY 30, 2013

Breaking down conversion rates and money spent by social source reveals some interesting insights. analyzed conversion paths on 77,000 orders to determine what sources returned the most revenue. Still that is 2 different large scale studies that seem to confirm that social media conversions suck. Real money behind numbers.

Social Media 134

Social Media Sales Media Social Network 134

Duct Tape Marketing

OCTOBER 27, 2017

It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. This way, they used the immediacy of texting, for instant gratification, like Coke did in the Share a Coke campaign. Increase options and redemptions. Get a free burger!

Marketing 49

Marketing Redemption Channel SMS 49

Occam's Razor

DECEMBER 9, 2013

So, based on my spectacular successes and painful failures around the world, I've developed a ladder of sustainable success. Less than two percent of people on your website will complete the macro-outcome (conversion). I want to go from single cell life to fully formed homo sepians in seven days. Learn, get better, try some more.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

AUGUST 24, 2015

TechValidate’s research found that “30% of companies using gamification improved registration conversion rates by upwards of 50%.” Understand your audience to create campaigns that will appeal to your shoppers. However, what really matters is the ease of the redemption process and the rewards available. Reward Structures.

Retention 48

Retention Customer Software Review Technical Review 48

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” You see the point, right?

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” You see the point, right?

Retention 48

Retention Metrics Churn Rate Acquisition 48

Ben's Blog

MAY 24, 2021

Third, the cumulative effect of these changes is a hollowing out of the broader US capital markets and a decline in corporate competition: the number of publicly listed companies in the US declined by 50% over the last 20 years, while other developed countries have experienced a 50% increase over the same time period.

SEC 36

SEC Accredited Investor IPO Technical Review 36