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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Here is some of our conversation: What is Agile marketing, and what makes it so different? They used Agile to differentiate themselves and help their clients deal with the radical changes in the business environment. Shift from a campaign mentality to continuous improvement. Most marketers think in terms of campaigns.

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Web Second, Mobile First

Both Sides of the Table

BUT … I’ve talked to a number of eCommerce sites that also report much higher conversion rates than standard web. This increases conversions of items shown to you. then this is often more than made up by higher conversion rates versus asking somebody for a credit card. They are often one click away from buying.

Mobile 334
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

You start out with vision, you must adapt and have intellectual honesty once you stare at your data and know where your true sources of differentiation and value are. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.

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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. We thought there has to be a way to really elevate the conversation within our industry.

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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. To understand what Social CRM is, let us first consider this definition by Metz: The customer owns the conversation now, so companies need to change the way they do business. T = Tools, the myriad platforms and software needed.

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What Can You Learn From Ring’s Astounding Success?

Both Sides of the Table

Of course we have to believe that there is a viable market, a differentiated product offering and a chance to build something defensible but if you do those basics right you still get crushed without an amazingly talented founder. He was steadfast. He was dogmatic. He was self-assured. He was right.

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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

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