Startup Professionals Musings

OCTOBER 2, 2018

Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?

Marketing 240

Marketing Viral Channel Metrics 240

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Are your email, affiliate, other marketing campaigns yielding low bounce rates? 2: Measure the bounce rate for your traffic sources.

Metrics 121

Metrics Analytics PPC Campaign 121

ConversionXL

JULY 11, 2016

Elite Camp is a 3-day traffic and (mainly) conversion event. Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Can the change alter customer behavior?

PPC 48

PPC Analytics Video Non-Compete 48

Duct Tape Marketing

FEBRUARY 5, 2025

During our conversation, Matthew shared actionable insights on how businesses can improve cold outreach by focusing on personalized, value-driven engagement rather than mass-email tactics. Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign! Learn more at adcritter.com.

Lead Generation 46

Lead Generation B2B Cofounder Campaign 46

YoungUpstarts

MAY 24, 2012

Start in places where conversations are already happening. Invent ownable media in online and offline channels to continue the conversation. . Invent ownable media in online and offline channels to continue the conversation. Use direct marketing and promotions to encourage purchase.

Social Media 145

Social Media Channel Curation PR 145

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I don’t know if you ever thought about the lead acquisition strategy to actually go out and find websites that currently have your target market and make an offer to buy them. The great thing about this strategy is you already have a conversion mechanism. Improve conversions. Just do some basic conversion improvement.

Technical Review 82

Technical Review Software Review Prospectus Audience 82

ConversionXL

MAY 3, 2017

On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. Customer segmentation is an old trick in the marketing book. According to Direct Marketing Association , 77% of ROI is attributed to segmented, targeted, and triggered campaigns. Landing Pages.

San Jose 133

San Jose Customer Database Campaign 133

Occam's Razor

JANUARY 30, 2012

Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. I would like an alert when goal conversion rate for any day is greater than 25%.

Analytics 146

Analytics Metrics API Web 146

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. That lifetime profile would allow you to track the behavior of customers across many sessions and ultimately the data could be used to later personalize email campaigns and on-site campaigns, among other things.

Software Review 48

Software Review Sales Cofounder Analytics 48

YoungUpstarts

DECEMBER 7, 2017

In this article, I’ll show you what triggered marketing is, as well as a live example of triggered marketing. I’ll also discuss some of the emotions that can be used to carry out triggered marketing, plus four important steps in building an effective triggered marketing campaign. Closure is important.

Marketing 124

Marketing Analytics Campaign Email 124

Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). A little army in your company runs the TV campaigns. A lone intern is your email campaign people cost. Company expense went down a little bit (email campaigns after all are not free).

.Net 120

.Net Campaign Channel Analytics 120

ConversionXL

DECEMBER 13, 2018

Push GA360 data into the Salesforce Marketing Cloud reporting UI. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. Create audience lists from customer interactions in the Salesforce Marketing Cloud. Where do they fit into the analytics conversation? email, SMS).

Analytics 126

Analytics Cloud Audience Campaign 126

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. As a small business, lead conversion can mean a lot of things to different people. And then get busy working on boosting your lead conversions through email marketing. Take a look. Use anchor text CTAs.

Email 70

Email Customer Marketing Campaign 70

ConversionXL

MAY 27, 2022

Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates. Demand generation campaigns must be supported by a robust lead generation strategy that captures qualified, high-intent leads to nurture and convert.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

Up and Running

SEPTEMBER 13, 2021

That makes it an essential driver of your web marketing strategy and the management of your website. Which websites, Google Ads campaigns , or search engines brought them to your website? To create urgency and interest, you may create a time-limited marketing campaign. Acquisition. Where did your site visitors come from?

Analytics 93

Analytics SEO Channel Search 93

Occam's Razor

AUGUST 28, 2006

Inspite of its absolutely adorable qualities it is surprising that this metric does not get as much prominence as, say, conversion rate ( stop obsessing post , best practices post ). How could that not be simply the best thing in the world? This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Understand the Funnel.

Marketing 52

Marketing Social Media Campaign Advertising 52

Seeing Both Sides

DECEMBER 20, 2010

But haven’t we seen this movie before in the world of direct marketing? History has shown nearly every major new direct marketing paradigm sees impressive initial response rates, but depressing response rates over time. Groupon conversion rates, supposedly, are now in the three to four percent range.

Direct Marketing 50

Direct Marketing Database Advertising Email 50

Duct Tape Marketing

OCTOBER 27, 2017

It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. This way, they used the immediacy of texting, for instant gratification, like Coke did in the Share a Coke campaign. Get more responses to direct mail.

Marketing 60

Marketing Redemption Channel SMS 60

Rob Go

AUGUST 10, 2011

For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

Duct Tape Marketing

OCTOBER 30, 2019

There’s a lot of friction between marketing and sales. But here, it’s a combination of marketing and selling using micro-focused campaigns to help a sales rep break through to someone of great importance, so really these are top accounts, not prospects. You want to include them in your campaign.

Marketing 51

Marketing Campaign Naming Sales 51

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

Social Media 50

Social Media Media Framework Advertising 50

Duct Tape Marketing

JANUARY 20, 2022

You have a lot of conversations, you bring people in to try stuff in your laboratory, so to speak. So tell people I know Mike, you always do on top of building campaign sites and communities. They're gonna explore more books on marketing and it will only facilitate more reading. Mike Michalowicz (06:23): Yeah.

Marketing 95

Marketing eCommerce Audio Networking 95

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. Once you perfect the strategy, conversions will soar. How Important Is Email Marketing in eCommerce? There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best?

eCommerce 48

eCommerce Email Conversion Marketing 48

Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. dtmactive.

Search 46

Search Technical Review SEO Small Business 46

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. The purpose of conversion optimization is to drive action – to influence prospects to click “buy.” When Fear Drives Conversions. In conversion optimization, this often takes the form of offering things for “free.”

Campaign 48

Campaign Texas Conversion Non-Compete 48

Duct Tape Marketing

DECEMBER 11, 2019

How about actually having a conversation with a person, and not only a manual conversation but also an automated conversation? It used to be that you could be doing only one channel, only one digital channel, that has direct marketing, which is email. But what about inter activities?

Marketing 63

Marketing SMS Channel Conversion 63