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Why Email Automation is a Must For Your E-commerce Businesses

The Startup Magazine

Email marketing is one of the most popular channels of communication and information exchange. It can be deciphered from the fact that the number of emails sent and received per day is expected to reach a whopping 347 billion in 2023. In addition, do you know you can get a return of $44 for every $1 spent on an email?

Email 164
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

Email marketing is dead.” But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5% If you’re unpersuaded by statistics, also recall that: If you own your email list, you pay nothing to reach subscribers.

Email 133
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Personalize the buyer journey with email marketing 5. By meeting buyers’ post-purchase needs , you’ll improve customer retention. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue.

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Maximizing Insights from Your Digital Marketing Performance Report: A Startup’s Guide to Success

The Startup Magazine

As a startup, every decision counts, and your digital marketing strategy plays a crucial role in building brand awareness, driving traffic, and increasing conversions. Common metrics include traffic sources, conversion rates, click-through rates (CTR) , and bounce rates.

Marketing 112
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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How to Master Customer Value Optimization

ConversionXL

Meaning: T = Traffic CR = Conversion Rate AOV = Average Order Value G = Growth. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. Customer retention rate; New customer stickiness. Customer retention rate.

Customer 132
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Building new revenue streams in an untapped channel, like content marketing or email marketing. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Rewards program, contests, email marketing, campaigns; Revenue. New channels.

Marketing 115