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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. Your hair is thinning from repeatedly trying to get funding for online campaigns.

Analytics 116
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 138
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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign.

Analytics 122
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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

If you don't see other sources (campaigns – email, social, display) are not tagged. Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. Macro + Micro Conversions. Macro + Micro Conversions. Magnificent.

Analytics 160
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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

After all, if you get too chummy with customers — or even appear too interested in or sympathetic to their personal circumstances — they might start to want more from you: better pricing, extended credit, lengthier conversations, access to your services on nights and weekends, etc. Risk stepping out from behind technology.

Customer 170
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Out of the Crisis #4: Carl Liebert, crisis veteran and radical optimist

Startup Lessons Learned

The stories he told me during our conversation, somber as they are, show the truth of that belief. You can listen to our conversation on Apple podcasts , Google podcasts , or wherever you like to download. Here's my conversation with Carl Liebert. He shared his reflections on why these approaches work.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Noonan: The Romney Campaign Needs a New CEO. The quality of conversations can deteriorate when real identities are not provided. Opinion: Leslie Michelson: Doctor to the 1% (and Maybe Someday to You). Bicyclists of a Feather Flock Together. California. Connecticut.