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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign.

Analytics 122
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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

If you want to increase traffic, look at actions such as clicks, referral traffic, and conversions. The tone of its content on Facebook is conversational but professional and benefit-driven: On Twitter , its tone is conversational but more quirky and fun. . Research the competition. Take Salesforce. Take Buffer.

Marketing 134
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Diversity at ‘’C- level'': Valerie Moran on empowering an inclusive corporate culture

Transformify

She oversaw the donation of the equivalent of 200,000 school meals to hungry children in Mali in West Africa with PFS, Mastercard and the United Nations World Food Programme (WFP). Having difficult conversations may not be appealing to lots of managers but that’s the right way forward.

Mali 56