The Startup Magazine

APRIL 4, 2025

By tapping into TikTok’s vast user base, marketers can develop engaging, culturally relevant, and timely campaigns. These strategies demonstrate the effectiveness of tapping into broader cultural conversations in a way that feels organic and relatable to the target audience.

Video 103

Video Marketing Audience Social Media 103

YoungUpstarts

JULY 24, 2017

If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. Many companies tackle marketing campaigns without a clear sense of what success is. And without a concrete end goal, you can see how determining if your campaign is a success can be confusing. To raise awareness?

Campaign 145

Campaign Marketing Social Media Technical Review 145

ConversionXL

MARCH 28, 2019

The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Well, their campaign allowed them to raise $176 million in total funding and spread the word about their app across platforms. It’s the first stage of your campaign. What were their numbers?

Campaign 127

Campaign Product Technical Review Social Media 127

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? Hurray, hurray! • It is sweet.

Channel 162

Channel Analytics Campaign Conversion 162

ConversionXL

JANUARY 9, 2019

This post details four steps that any organization can follow to estimate the value of on-site conversions more accurately: Identify every potential touchpoint. But even data-driven attribution , robust as it may be, usually improves attribution of form fills or PDF downloads—marketing metrics that may be weak indicators of sales.

Sales Cycle 127

Sales Cycle Bootstrapping Conversion Web 127

Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. At MakeSpace we had to build complex models to tell us how our pricing and conversion compared down to the neighborhood level.

Operations 286

Operations New York City Technical Review Startup 286

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.

Metrics 95

Metrics Marketing Software Review Cofounder 95

YoungUpstarts

SEPTEMBER 16, 2020

Improve conversion rates and ROI . While you technically could use this strategy for your marketing campaigns, it’s not encouraged. . Using automation does allow you to create campaigns that don’t require manual intervention at every touchpoint, but you still need to revisit and review the success of your campaigns.

Marketing 179

Marketing SMS Campaign Channel 179

The Startup Magazine

JUNE 15, 2023

Personalization features enable the delivery of relevant and targeted content, enhancing customer engagement and driving conversions. CRM platforms also provide a shared space to store customer-related information, notes, and conversations.

Software Review 158

Software Review Software Small Business Social Media 158

Up and Running

DECEMBER 6, 2021

And if you invest wisely in a copywriter who really knows their stuff, you’ll likely quickly earn your money back with higher conversion rates and overall marketing ROI. Furthermore, metrics help you continually refine and improve your marketing over time. Neglecting your website. Your website is the digital face of your business.

Small Business 153

Small Business Marketing Software Review Technical Review 153

The Startup Magazine

JULY 21, 2021

Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign. A recent e-commerce study found that emails have more than double the conversion rate of social media campaigns. Old School But Effective.

Technical Review 148

Technical Review PPC SEM Marketing 148

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. This will help you attribute the conversion to the correct acquisition cost. LTV/CAC – Understanding the golden metric. Fixing the Leaks.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Startup Professionals Musings

OCTOBER 18, 2010

Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Implement metrics and analytics. The trick is to listen first, add something of value to the conversation, and pull the customers to you because they trust you and want more.

Social Media 238

Social Media Media Startup Social Network 238

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

ConversionXL

FEBRUARY 3, 2022

A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework. For each stage of the funnel, consider the distinct metrics that ladder up to your business’s KPIs. This exercise will lead you to a full picture of the channels you can leverage to increase those metrics.

Marketing 115

Marketing Framework Metrics Channel 115

The Startup Magazine

SEPTEMBER 12, 2022

Not only can Google Ads help businesses reach customers who are searching for what they want online, but it can target customers in a precise location, increasing the likelihood of conversion. With these tricks, you’ll be able to establish a strong local marketing campaign and reach out to your community. Pick a local campaign.

Marketing 144

Marketing Campaign Software Review Community 144

Up and Running

MAY 3, 2021

To answer this question, you need to have a set of metrics that give you a clear picture of what’s going on in your business. Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. Site speed.

Small Business 148

Small Business Caching Metrics Analytics 148

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions.

Framework 102

Framework Marketing Acquisition Retention 102

The Startup Magazine

JANUARY 11, 2022

In addition, they enable complete visibility into key customer experience metrics. Your home page and product pages need to be optimized for conversions. Keep it above the fold to drive conversions; . Reviews are also great for product pages as they not only help increase conversion rates but also heighten SEO. .

eCommerce 182

eCommerce Hosting SEO Conversion 182

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

The Next Web

DECEMBER 4, 2013

Metrics on keywords, follower profiles and competitors all help define your target listener. Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers. Then, you can tactfully insert yourself into the conversation.

Social Media 158

Social Media Media Viral Startup 158

Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. Conversely, relationship funnels concentrate on establishing long-term connections with clients through establishing trust and providing value. Email marketing.

Sales 152

Sales Audience Social Media Email 152

The Startup Magazine

JANUARY 17, 2021

Key Performance Indicators (KPIs) is a metric to monitor how effectively a business is accomplishing its specific objective. The metric is useful for measuring the chances a customer would recommend your products or service. Employers use this metric to measure their employees’ loyalty. COST PER CONVERSION.

.Net 124

.Net Metrics Retention Revenue 124

YoungUpstarts

JANUARY 26, 2020

Without the right tools, you can’t manage or measure the success of your marketing and sales campaigns. Social shopping, omnichannel purchases, instant gratification, the ever-more crowded market, and the need to fully monitor your sales and marketing metrics all demand a full-body digital makeover for your business.

Sales 227

Sales Social Media Channel Technical Review 227

ConversionXL

SEPTEMBER 10, 2018

Growth killer #2: Different goals and metrics. The second thing that holds companies back: departments and vendors trying to grow a huge array of different goals and metrics: The SEO team may want to improve rankings and search engine traffic; The email agency may be looking to increase subscribers; and.

Metrics 132

Metrics Campaign Channel Advertising 132

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Conversions (e.g. Salesforce and Salesforce Campaigns. site visits). Engagement (e.g. bounce rate).

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

APRIL 10, 2019

Form analytics provide quantitative data on metrics such as field timings, field re-entries, last field before abandonment, completion rates by segment, etc. Form analytics and conversion optimization. It’s best paired with other quantitative and qualitative research as part of a thorough conversion research process.

Analytics 130

Analytics Metrics United Kingdom Software 130

ReadWriteStart

JULY 7, 2021

Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels. Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

JULY 28, 2021

It also gives you access to predictive metrics to help identify users and actions that may lead to a purchase. Using this data, you can anticipate customer actions and tailor marketing campaigns to focus on high-value audiences. . You can then use these audiences to create location-specific or remarketing ad campaigns.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

Board Effect

MARCH 23, 2022

A nonprofit fundraising plan begins with setting goals for your fundraising campaigns. Break down the data by assessing the total profit from each fundraising campaign as well as the combined total from all fundraising activities. It should become obvious which campaigns were the most successful. Conversion rate.

Campaign 98

Campaign Software Review Technical Review Metrics 98

Occam's Razor

FEBRUARY 3, 2014

You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there? Why not take that to the next level and engage in a two-way conversation with your audience? I'm not a fan of compound metrics.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

MARCH 5, 2019

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. The most important thing you can do for your cold email campaign is to send relevant messages. Here’s an excerpt from one of his successful campaigns: ( Image source ).

Email 130

Email Campaign Reputation San Diego 130

Up and Running

AUGUST 26, 2020

Now is the perfect time to introduce a welcome and abandoned cart campaign. In addition, consider shifting your metrics to engagement as opposed to conversions. Revamp your email marketing strategy. Have you been putting email marketing off while focusing on other efforts? Host virtual events. Pivoting your strategy.

Marketing 171

Marketing Audience eCommerce Social Media 171

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. have the highest conversion rate and identify the content that earns the most interest from your target audience. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

A Smart Bear: Startups and Marketing for Geeks

MAY 15, 2012

And then on the client side, we can super, super target e-mail campaigns and whatever other things. It’s just vanity metrics but they want it. Jason: And so, you have the time and desire and so do they, hopefully, to have these deep conversations. Jason: Yeah, we get that part. That’s super. Nick: Right, right.

Naming 199

Naming Advertising Audio Software Developers 199