Up and Running

JULY 22, 2020

Whether you are selling goods, a subscription service, or online tools, finding ways to maximize your conversions is an ongoing task that you can’t afford to ignore. Any of these aspects, if not optimized, can mean the difference between conversions and lost sales. Optimize wording to increase conversions.

eCommerce 98

eCommerce Conversion Caching Technical Review 98

ConversionXL

JANUARY 16, 2019

Conversational marketing. Drift “conversational marketing” 0.70 Drift and “conversational marketing”. The most underrated piece of marketing advice is that you’ve got to name something,” Drift’s Dave Gerhardt told Leadfeeder. “The If you don’t name something, then it doesn’t become real.”. Inbound marketing.

Naming 119

Naming Conversion Flash Cofounder 119

Both Sides of the Table

SEPTEMBER 13, 2011

I have this conversation with every startup that comes to see me and has a CEO & a COO. They can’t name the key decision makers at their prospect, they can’t tell me who they’re competing against, etc. I asked him for a deep dive on the Coca Cola sales campaign and he said, “that ones’ not my deal.&#.

Technical Review 325

Technical Review Startup Cofounder Due Diligence 325

Both Sides of the Table

NOVEMBER 14, 2017

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Operations 286

Operations New York City Technical Review Startup 286

Duct Tape Marketing

FEBRUARY 2, 2022

How To Create A Brand Name For Your Company written by John Jantsch read more at Duct Tape Marketing. He also has a new book: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service. 5:20] Are there attributes from a general perspective that your brand name should have? [6:55]

Naming 90

Naming Kansas City Kansas Technical Review 90

Duct Tape Marketing

JULY 19, 2024

Our conversation provides practical tips for integrating the “Thoughtfully Fit” principles into your daily leadership practices. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. We'll also receive 15% off an annual plan.

Leadership 91

Leadership Framework Agile Campaign 91

Duct Tape Marketing

SEPTEMBER 26, 2024

The conversation also touches on the risks AI poses in cybersecurity and the necessity of implementing two-factor authentication and VPNs. I was so worried about the last name that I've messed up. You Zack Kromkowski (01:15): Overthought the last name and you got the first name. This is John Jantsch. No worries.

Software Review 80

Software Review Security Distribution IP 80

Duct Tape Marketing

JANUARY 6, 2022

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. In this episode, I’m taking a look back at the most popular episodes we aired and some of my favorite conversations in 2021. Enter your name and email address below and I'll send you periodic updates about the podcast.

Conversion 95

Conversion Technical Review Networking Audio 95

Duct Tape Marketing

AUGUST 4, 2022

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. She’s also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. They’re starved for connection.

Social Media 98

Social Media Conversion Media Artificial Inteligence 98

Duct Tape Marketing

JULY 17, 2024

In our conversation, Doug Davidoff defined the concept of hypothesis-driven growth and explained how businesses can leverage this approach to turn data into revenue. I say never implement a marketing campaign. Hire a marketing campaign. I look at technology, I look at campaigns, I look at strategies and tactics.

Revenue 94

Revenue Technical Review Framework Austin 94

Duct Tape Marketing

JULY 25, 2024

But the idea to commit and participate and maybe make some bold choices, even though we know they're the ones that are probably going to be the best for us, the ones that, again, back to regret, you started our conversation by outlining the books about avoiding regret. Now, this offer is limited to new active campaign customers only.

Campaign 86

Campaign Email Pennsylvania Technical Review 86

ConversionXL

FEBRUARY 17, 2021

FLoC IDs use non-descriptive names, like “43A7,” to prevent the ID itself from passing information about users.). The flock names will likely be inscrutable to users, but could reveal incredibly sensitive information to third parties. The post-third-party-cookie conversion reporting solution is called the Conversion Measurement API.

Caching 140

Caching Algorithm Advertising Metadata 140

Steve Blank

DECEMBER 11, 2020

Conversely, the things you measure well, with easily understood and visible metrics, tend to improve without much extra push. You heard in an earlier class from General Shanahan about a bullheaded Colonel named Drew Cukor who pounded the table to stand up Project Maven and JAIC to bring AI to the military. 1 is measurement.

Technical Review 369

Technical Review Taiwan Technology Design 369

ConversionXL

FEBRUARY 26, 2020

And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Why conversion attribution starts with traffic attribution. Marketers must be able to reliably credit conversions (i.e.

Analytics 118

Analytics Campaign Email Channel 118

The Startup Magazine

SEPTEMBER 18, 2020

Email marketing, online advertising campaigns and social media cost a fraction of the traditional methods. Google Analytics is a useful measuring tool for digital marketing, and you can keep up with your conversion rates much easier. If something is not performing as you’d have liked, you can kill the campaign just as quickly.

Marketing 179

Marketing Social Media Technical Review PPC 179

Both Sides of the Table

APRIL 23, 2017

Strangely, most founders I know don’t have this conversation with the inside investors early. Every effective sales campaigns uses external parties as champions to help the cause. If the big names turn you down and the second-tier turn you down and strategics turn you down — keep going. Broaden your list. You’re gonna need it.

Burn Rate 238

Burn Rate Term Sheet CTO Hire Fractional CTO 238

ConversionXL

OCTOBER 22, 2018

We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Conversions (e.g. Otherwise, you’re just looking at top-of-funnel traffic and conversions—not how those channels intersect to generate pipeline and revenue. site visits).

B2B 131

B2B Marketing Analytics Campaign 131

Both Sides of the Table

APRIL 12, 2018

When Jamie told us he was going to build “Doorbot” (the name prior to Ring) and he explained to us that it was a video security doorbell sold at mass-market prices to bring security to homes that have never been able to afford them?—? They could have owned 10% for $700k. If you want to see the original episode it’s here ). He was steadfast.

Security 247

Security Los Angeles Silicon Valley Video 247

ConversionXL

OCTOBER 8, 2021

Freemium users also have a much longer conversion funnel or “ penny gap ” compared to free trial users. This will help you attribute the conversion to the correct acquisition cost. A popular way is to include the cost of re-engagement campaigns in the acquisition cost. However, many leave it out for the sake of simplicity.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

JULY 28, 2021

Using this data, you can anticipate customer actions and tailor marketing campaigns to focus on high-value audiences. . You can then use these audiences to create location-specific or remarketing ad campaigns. Set up conversions: Create custom conversions to assign value to important interactions (e.g. Improved debugging.

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

Duct Tape Marketing

JULY 9, 2024

We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. You can try Active Campaign for free for 14 days and there's no credit card required. Now, this offer is limited to new active campaign customers only. (11:06): That's right.

Campaign 88

Campaign ChatGPT Community Email 88

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. This kind of spending means crowded ad platforms, which makes it more difficult to stand out. Who are your competitors?

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

PPC 100

PPC Matching Software Review Campaign 100

Duct Tape Marketing

SEPTEMBER 14, 2024

The conversation highlights the role of training and development in fostering a motivated workforce and the importance of understanding employee perspectives through stay interviews. Is there some story behind the name there? First of all, I wanted to find a name that didn't exist on from a URL standpoint. It's to coach them up.

Wisconsin 91

Wisconsin Cofounder Leadership Employee 91

ReadWriteStart

JULY 7, 2021

Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels. Unquestionably, they continuously track the number of clicks, conversions, impressions, likes, leads, and shares for all the posts and videos.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Both Sides of the Table

MAY 7, 2018

Conversely if you’re raising $20 million in a C round then you probably shouldn’t be targeting an $80 million fund because they aren’t likely a good fit. Know the firm but also know the partnership So by now you have 50 names on a spreadsheet with 8–10 A’s, 8–10 B’s, 10–20 C’s and 10 D’s. One first-pass qualification is “stage.”

LP 215

LP San Francisco Minneapolis Minnesota 215

ConversionXL

FEBRUARY 3, 2022

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. Your brand website, product demonstrations and videos, free trials, push notifications, email marketing, targeted ads and campaigns, live chats, content marketing ; Retention. Quarterly growth planning.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Conversion rate: Understand marketing success Where to track conversion rate 10. Digital marketing metrics are values that are used to track and measure campaign performance. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MARCH 5, 2019

Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction. But isn’t cold email just another name for spam? The most important thing you can do for your cold email campaign is to send relevant messages. Why would anyone want to use cold email?

Email 130

Email Campaign Reputation San Diego 130

Brandanew

SEPTEMBER 12, 2016

It takes many campaigns, much brainstorming and creative effort to nurture and build a brand cult, but it takes just one misstep to offend people. Miscrosoft built Tay ( @TayandYou ) to learn and then understand conversations to become naturally responsive over a period of time, like humans. These are things your brand must avoid!

Social Media 100

Social Media Media Ukraine Russia 100

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. GumGum now also lists similar clients, including Vodafone and Sprint, a sign of how one big-name client can attract others. They specifically targeted the T-Mobile account.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

FEBRUARY 6, 2025

During our conversation, Emily shared powerful insights on how businessesregardless of budgetcan leverage humor in marketing to enhance customer engagement, build a strong brand voice, and create video ads that resonate. A well-crafted, humorous video marketing campaign builds customer connection and drives social media engagement.

Video 70

Video Audience Lean Campaign 70

ReadWriteStart

JANUARY 25, 2020

For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. But your brand’s name is nowhere to be seen. Search Engine optimization, along with ignorance of some primary content fields of your ecommerce store, can make the difference in pushing your name within the market.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions.

Framework 102

Framework Marketing Acquisition Retention 102

Board Effect

MARCH 23, 2022

A French writer by the name of Antoine de Saint-Exupéry once said, “A goal without a plan is just a wish.”. A nonprofit fundraising plan begins with setting goals for your fundraising campaigns. It should become obvious which campaigns were the most successful. Conversion rate. Finalize your campaign calendar.

Campaign 98

Campaign Software Review Technical Review Metrics 98

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. By campaign of first order. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search.

Retention 126

Retention Analytics Campaign eCommerce 126