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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Do certain types of posts generate more likes, comments, shares, leads, and conversions than others? Ten days after the Dream Crazy campaign that prompted the hashtag #boycottnike, Nike reached an all-time high on the stock exchange and made six billion dollars. To get quick wins, the likelihood is you’re going to have to pay to play.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok Ads are TikTok’s pay-to-play offering for businesses. directly resulted in conversions. The campaign resulted in over 63 million impressions , 22.5

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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

Email has four main technical prongs: capturing email addresses, managing lists and campaigns, “designing” your campaign, and delivering your campaign–all of which are usually included in your Email Service Provider plan. Campaign “design” is potentially the most technical aspect of the bunch. (As But I digress.).

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How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter

Duct Tape Marketing

In our conversation, Alan delves into the core principles of Lean Marketing and how it can transform the way businesses connect with their audience in today’s saturated landscape. At what point do those tools start making money off of that control and basically everything becomes pay to play. That's right.

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Small Business Marketing Insights for 2020

Duct Tape Marketing

So, pay to play is definitely here. I see so many small business owners that work with pay per click firms that basically set up templated campaigns and forget them and don’t communicate and just say, “Oh, you got 27 clicks this week” Well what does that mean? Those are my five insights for 2020.

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How to Build an Audience with Social Media Brand Marketing

ConversionXL

They know there’s pay-to-play stuff. It’s about injecting yourself into the conversation. It’s about trying to create a conversation yourself. But it generates greater reward when your brand has created a conversation that puts you front of mind for months to come. They know there are affiliate links.

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Are Paid Content Distribution Platforms Cost Effective?

Duct Tape Marketing

Generate enough traffic and that content will drive a steady uptick in conversions and a return on your marketing budgetary spend. Social media is becoming an increasingly pay-to-play environment, especially on Facebook. See which works best for your brand, which results in the highest upticks in traffic and conversions.