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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

micro-conversion). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 The company obsesses about conversion rate.

Framework 164
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. There are reasons beyond Amazon SEO to run paid campaigns. Conversion rate.

SEO 113
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. No keyword-level conversion analysis. These changes impact my AdWords spend sub-optimally.

Search 156
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Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

ConversionXL

Instead, we resort to absurdly complicated explanations we’d never use in a real, everyday conversation, stuff like: “We synergize next-generation micro- and macro-technologies, revolutionizing the landscape of business solutions in the cloud.”. free answer to this question. Link to On-Site Visitor Survey. Deployed via Hotjar popup survey.

Product 100
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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

Starting a new hashtag and helping it grow requires more work than simply taking part in a larger conversation that is enjoying a moment of popularity. They rely on your own marketing to build momentum instead of piggybacking off of an established trending topic or campaign. Trending Hashtags.

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Top 7 Mistakes That Kill Your Ads Conversion in 2017

Duct Tape Marketing

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. Here go top seven, able to create a negative attitude toward your business as well as nip your ad conversion in the bud. You launch the campaign based on interests like photography, and that’s where a mistake hides.

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5 ways to deal with a social media crisis

The Next Web

It can be hard to remember the digital world before real-time; the speed at which conversations and stories race through the Internet and their momentum add a new dimension to reputation management. This was recruitment agency Adecco’s response to the criticism that it had stolen an idea for a campaign from travel blogger Turner Barr.