ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? You see, microcopy is practically everywhere, and in many scenarios, might influence a user’s decisions more than the big headline or body copy, simply because it’s closer to the point of conversion. image source.

Conversion 101

Conversion eCommerce Software Review Green 101

The Startup Magazine

JUNE 24, 2022

Either way, social media provides you with an opportunity to build a rapport with your target audience, which can eventually lead to conversions. You can then start creating engaging email campaigns that will capture people’s attention. Plus, it’s relatively affordable and easy to set up. All the best!

Social Media 157

Social Media Startup Audience Web Development 157

ConversionXL

SEPTEMBER 25, 2014

When most beginners start with conversion rate optimization, they get carried away by the rosy picture of A/B testing. There are three areas specifically that I’ve found beginning conversion rate optimizers completely miss the mark on. Thing is, you can’t have a conversation without actually talking to your customers.

Conversion 116

Conversion Software Review Mobile Community 116

Duct Tape Marketing

JULY 19, 2024

Our conversation provides practical tips for integrating the “Thoughtfully Fit” principles into your daily leadership practices. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. We'll also receive 15% off an annual plan.

Leadership 90

Leadership Framework Agile Campaign 90

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids.

PPC 111

PPC Widget Campaign Technical Review 111

The Startup Magazine

SEPTEMBER 12, 2022

Not only can Google Ads help businesses reach customers who are searching for what they want online, but it can target customers in a precise location, increasing the likelihood of conversion. With these tricks, you’ll be able to establish a strong local marketing campaign and reach out to your community. Pick a local campaign.

Marketing 143

Marketing Campaign Software Review Community 143

ConversionXL

JUNE 12, 2014

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind? You see, microcopy is practically everywhere, and in many scenarios, might influence a user’s decisions more than the big headline or body copy, simply because it’s closer to the point of conversion. image source.

Conversion 84

Conversion eCommerce Software Review Green 84

ConversionXL

SEPTEMBER 10, 2019

In the rest of this post, I’m going to try to talk you out of building one. We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. This thing crushed sign-up conversions.

Conversion 133

Conversion Technical Review Channel Engineer 133

Steve Blank

NOVEMBER 9, 2009

This reminded me of a conversation with one of my direct reports years before my daughter was born. Our conversation went like this: Me: Jim, how are we doing with getting Ansys ported? The rest of the progress report sounded just like this. When I explained this to him, the conversation got heated. Conversion ideas?

Silicon Valley 332

Silicon Valley RSS Software Review Technical Review 332

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 143

Analytics Metrics Mobile DC 143

abovethecrowd.com

OCTOBER 1, 2013

The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it. Basic conversion is easy to understand. Conversion Rate” is a misleading term.

Metrics 93

Metrics Conversion Internet Acquisition 93

Up and Running

DECEMBER 6, 2021

And if you invest wisely in a copywriter who really knows their stuff, you’ll likely quickly earn your money back with higher conversion rates and overall marketing ROI. You don’t have to track a ton of metrics — in fact, you shouldn’t — in order to keep your pulse on your marketing campaigns. Neglecting your website.

Small Business 153

Small Business Marketing Software Review Technical Review 153

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.

Government 223

Government Startup Cofounder Technical Support 223

ConversionXL

OCTOBER 7, 2021

Dig into conversations your customers are having with sales reps and customer service teams to find out: What problems they’re facing What help they need to solve these problems How your product is helping What more your product can do What customers like and dislike about your product Which other tools they use. Researching your audience.

Product 142

Product Marketing Software Review Social Media 142

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

OCTOBER 22, 2018

We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. Conversions (e.g. Otherwise, you’re just looking at top-of-funnel traffic and conversions—not how those channels intersect to generate pipeline and revenue. site visits).

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Just waste all that effort and money – only because their website is not optimized for conversions.

PPC 123

PPC Analytics Conversion SEO 123

The Startup Magazine

MARCH 29, 2020

It can be difficult to monitor the effectiveness of our campaigns since we need time. With the use of analytics, the statistics that are presented give us clear feedback on the status of our campaign. Here’s a scenario to illustrate things better: let’s say a social media campaign is launched to market a new product.

Small Business 123

Small Business Social Media Technical Review Marketing 123

Occam's Razor

FEBRUARY 25, 2013

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? 400% ROI, not bad. Say you use Yahoo!

Analytics 143

Analytics DC Web Revenue 143

ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Do This: Set up your conversion goals in Google Analytics. Conversion rates for our top Adwords are way up. The Conversion Funnel Survival Guide.

Analytics 134

Analytics Video Matching Conversion 134

YoungUpstarts

FEBRUARY 15, 2018

The entrepreneur oversees successful marketing campaigns and helps formulate effective strategies that deliver impressive results. He has assisted small business owners improve brand visibility online and boost lead generation, which translates to higher sales conversions. Bill draws insights from more than a decade of experience.

Entrepreneur 133

Entrepreneur Technical Review Restful Lead Generation 133

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. By campaign of first order. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

APRIL 28, 2020

That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. For example, if you have a 50% conversion rate from MQL to SQL, that’s not bad (depending on your volume). claim a lead conversion rate (to opportunities) of over 75%.

Demand 101

Demand Revenue SQL B2B 101

Women Entrepreneurs Can

SEPTEMBER 6, 2020

It improves traffic and increases conversions. Conversions are crucial to say that SEO strategies are working. You can have a fantastic website, well-designed, and full of great content, but if it is not SEO-worthy, it will not be found on search engines and will not get leads and conversions. Image Source. Image Source.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

ConversionXL

SEPTEMBER 1, 2020

Meaning: T = Traffic CR = Conversion Rate AOV = Average Order Value G = Growth. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. You generate “need” by focusing on lead gen campaigns. New Customers stickiness.

Customer 132

Customer SMS Retention Acquisition 132

Both Sides of the Table

APRIL 26, 2016

So it might actually be more productive for you to improve your conversion than to improve your ad buying, for example. PR and non programmatic marketing often have a lagging affect so if you ran a big out-of-home marketing campaign that created brand awareness you may find that conversion actually takes place 60–90 days later.

Metrics 150

Metrics Cost Acquisition Startup 150

SoCal CTO

SEPTEMBER 8, 2010

thought it would be helpful to put some of my thoughts into a blog post and hopefully spur some conversation in the comments and over email. He blogs to 10,000 web entrepreneurs at Software by Rob and co-hosts the podcast Startups for the Rest of Us. More tiers = more complication = more confusion.

Startup 191

Startup CTO Hire Cofounder Venture Capital 191

Duct Tape Marketing

SEPTEMBER 14, 2024

The conversation highlights the role of training and development in fostering a motivated workforce and the importance of understanding employee perspectives through stay interviews. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns.

Wisconsin 90

Wisconsin Cofounder Leadership Employee 90

ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

PPC 100

PPC Matching Software Review Campaign 100

YoungUpstarts

APRIL 10, 2014

by Todd Patkin, author of “ Finding Happiness “ What were your last 10 or 15 employee conversations like? Either way, this question, and the conversations it sparks, can give you valuable insight regarding how to improve your company’s operations, facilities, and culture. Be sure to treat any requests you receive seriously.

Employee 212

Employee Massachusetts Dividend Campaign 212

ConversionXL

SEPTEMBER 17, 2018

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Besides, after learning your first programming language, it’s usually much easier to learn the rest—you’ll already understand the underlying computer logic. Connect inventory with ad campaigns. Who should choose which one?

Programming 134

Programming SQL Marketing Analytics 134

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. Without marketing attracting the right accounts, there are no hot leads for sales to have meaningful conversations with. And when you’re having a conversation, you might even be in a power position.”.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

SEPTEMBER 16, 2020

Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.

Campaign 116

Campaign B2B Software Review Differentiation 116

crowdSPRING Blog

JANUARY 26, 2011

Keep in mind that people are generally impatient when browsing websites and slow load times do impact conversions (getting people to buy your products or services). Don’t ignore headlines – they can be very powerful and can mean the difference between a visitor reading the rest of the content and leaving your site.

Web 127

Web Design Flash SEM 127

ConversionXL

APRIL 10, 2019

Form analytics and conversion optimization. It’s best paired with other quantitative and qualitative research as part of a thorough conversion research process. Further, if forms aren’t the low-hanging fruit of your optimization campaign, it may not make sense to spend time gathering more data (yet).

Analytics 130

Analytics Metrics United Kingdom Software 130

Occam's Razor

JULY 22, 2013

micro-conversion). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. The company obsesses about conversion rate. And yes, conversion it is important ( but you should not obsess about it ). Or perhaps you want to create a wishlist (boom! Or … any of a bunch of other things.

Framework 164

Framework Marketing Metrics Audience 164