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Hypothesis-Driven Growth: How to Turn Data into Revenue

Duct Tape Marketing

Hypothesis-Driven Growth: How to Turn Data into Revenue written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework.

Revenue 94
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Content channels.

Campaign 149
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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

Online conversion of purchases drop considerably when the value of a product is above $150. Online conversion for any complex product (insurance, home alarm systems, mortgages) are also very low. Higher conversion rates (10-15x online conversion) and higher value at closure (up to 2x higher) due to up-sell & cross-sell potential.

New York 311
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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Here is some of our conversation: What is Agile marketing, and what makes it so different? One client said it helped them because they hadn’t made long-term commitments to advertising buys, and it was easy to cut back spending when their revenues declined. Shift from a campaign mentality to continuous improvement.

Agile 264
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Why Email Automation is a Must For Your E-commerce Businesses

The Startup Magazine

In short, email automation comes with a plethora of benefits for your business, customers, and your revenue. Helps in refining your marketing and sales campaign. This helps email marketers in understanding what’s working for their email campaign and what’s not. Accelerates revenue. Source: Really Good Emails.

Email 167
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. That difference cascades down the funnel, allowing you to track the ROI of your lead sources between inbound and outbound campaigns—all the way through to revenue. claim a lead conversion rate (to opportunities) of over 75%.

Demand 101
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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. So with operations in four key cities and recurring revenue now firmly above $10 million per year and with 10,000+ customers we realized that we needed a proper CFO to guide our growth.