Occam's Razor

AUGUST 22, 2022

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign. Bad Success KPI.

Metrics 107

Metrics Campaign Analytics Framework 107

Duct Tape Marketing

NOVEMBER 28, 2017

Sacramento, CA. By using the Local Services app, businesses can reply to messages, manage leads, track bookings, manage campaigns and budget (it’s easy to turn your ads on and off depending when you want them), view an ad’s performance, and review ratings (ratings can come from Google My Business or through Local Services).

Los Angeles 53

Los Angeles San Jose San Diego San Francisco 53

YoungUpstarts

JULY 16, 2016

One of the simplest and strongest methods to beef up the effectiveness of your campaign is building an online business community. Start with Conversation. Part of the reason behind an online presence is to start meaningful conversations with the public. Try this 3-step method: 1. Extend appreciation for praise.

Community 100

Community Sacramento Marketing SEO 100

Duct Tape Marketing

SEPTEMBER 26, 2018

One of my favorite examples from the book is a restaurant in Sacramento, California called Skip’s Kitchen. They have a differentiator that creates conversation. So much so that even though there’s a big neon sign out front that says Skip’s Kitchen, people in Sacramento typically call it, “That joker restaurant.”

Montana 57

Montana Viral Sacramento Differentiation 57

Hearpreneur

OCTOBER 29, 2016

Didn’t matter who you were or how old you were, I always found a reason to strike up a conversation. June 2016 Friendly Guy Insurance was rolled out and it is now my logo and is used for all of my marketing campaigns. Since I was a kid, my friends always made fun of me because I spoke to everyone. 3 – Finding Passion.

Naming 48

Naming LLC Entrepreneur PR 48

Both Sides of the Table

JULY 17, 2017

So it should have been predictable that when Donald Trump kicked off his campaign for the presidency with race-baiting comments against Mexicans after a long campaign claiming that the first African-American president wasn’t born in the US that I would speak up. You should, too. It is beautifully done.

South America 197

South America America South Africa United States 197