ConversionXL

MAY 27, 2022

They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. If your target market is large, with a small average customer value (<$10,000) , lead generation campaigns will help boost email marketing and CRM lists and convert a higher volume of customers.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

OCTOBER 7, 2013

Since using this process, the quality of leads and customers increase, conversions improve, and every single time, I feel like I become a better writer, without being put through the ringer. Without offering an alternative, the critic gives nothing more to discuss, and the conversation often dissolves into copy theory arguments.

Technical Review 113

Technical Review Software Review Conversion Sales 113

ConversionXL

MAY 27, 2022

More conversions? Each marketing campaign should have one specific message based on a single idea. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. What do you want your tactic to achieve? Better qualified leads ?

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search. And they make it easy to switch.

SEO 91

SEO Search Generative AI Engineer 91

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 48

Conversion Metrics Revenue Matching 48

Duct Tape Marketing

AUGUST 1, 2024

Wilcox is renowned for his in-depth knowledge of LinkedIn’s advertising platform and his ability to optimize ad campaigns for maximum ROI. He states clear messaging, strong visuals, and robust targeting options are essential for driving engagement and conversions. Now, this offer is limited to new active campaign customers only.

B2B 92

B2B Campaign Audience Advertising 92

Duct Tape Marketing

DECEMBER 4, 2018

The tool is designed to make it easier for both your sales and marketing teams to work effectively and drive even more conversions. All customers who purchased a given service in the past year can be sent a free copy of your latest white paper on a related topic. Scale More Easily. Manage Your Sales Pipeline.

Seattle 77

Seattle Technical Review Pennsylvania Conversion 77

ConversionXL

JANUARY 4, 2016

When most people hear “web analytics,” they tend to think about counting visitors, transactions, and conversion rate on a transactional site, such as an eCommerce store. Monitor these prospects’ activity so that the site experience can be optimized for higher engagement and conversion. Generate leads. Measuring Brand Awareness.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Duct Tape Marketing

FEBRUARY 22, 2017

Twitter and Facebook can generate traffic, but when it comes to getting an immediate action, like a sales conversation, I’d rather hang out where business is being done, not where news articles and cat videos are consumed. Who cares: we want the shortest path to a conversation, not necessarily traffic to your site. Open rates: 70%+.

Curation 67

Curation Lead Generation Technical Review Email 67

Duct Tape Marketing

MAY 24, 2023

And, uh, you can't ask for a conversion on a first touch. So those are the posts that you boost, those are the types of content that you scale and then put those into your ad uh, campaigns. You have a strong blog, white paper, whatever, like turn this into however many social posts. Andrew Barlos (08:07): Great.

Social Media 95

Social Media Media B2B B2C 95

www.forentrepreneurs.com

FEBRUARY 2, 2010

However, for the trials that they did receive they were successful at converting them to closed deals at the expected conversion rate. Peeling back another layer, they will tell you that the number of trials is equal to the visitors to the site x the conversion rate of those visitors to trials. But this can be expensive to increase.

Metrics 55

Metrics Design Entrepreneur Startup 55

The Startup Magazine

JANUARY 5, 2020

It offers a structured approach to creating and implementing highly-customized marketing campaigns. Since there are fewer targets in most ABM programs, campaigns and offers should deliver high conversation rates. This is because most of them don’t register for webinars/white papers or respond to unsolicited emails.

Marketing 120

Marketing Campaign Demand Conversion 120

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

SEO 159

SEO Analytics Social Media Metrics 159

www.kalzumeus.com

AUGUST 13, 2012

Reports are valuable, white papers are less valuable, PDFs are virtually valueless. Here’s a “conversion” I’d like to get out of everyone in our space: I want you to start A/B testing, because it will make you a substantial amount of money. How can I sign up for that WPEngine drip campaign?

Email 54

Email Software Review Software Campaign 54

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader. Use contractions.

Audience 138

Audience Chicago Conversion Campaign 138

The Startup Magazine

JANUARY 26, 2020

These specialists can take a deep dive into every aspect of your sales operations, from call shadowing and instructional support, to integrated sales lead generation campaigns and post-campaign follow-up. Your sales team needs collateral content to support their conversations with clients at various levels of the sales process.

Sales 124

Sales Lead Generation Campaign Employee 124

Duct Tape Marketing

JANUARY 28, 2020

And it provides insight into exactly how each campaign performs. Armed with that information, you can tailor your messaging in future campaigns. Tracking online advertising empowers you to better understand your customers and boost your ROI on each and every campaign. Create Conversion Goals in Google Analytics.

Advertising 100

Advertising Analytics Clickthrough Campaign 100

Austin Startup

MARCH 15, 2017

The decentralization conversation in blockchain is more of a libertarian ideology than information architecture — most of the people talking about decentralization are libertarian quacks rallying up thoughts of not being beholden to tyranny and has nothing to do with actually implementing decentralized networks. Not Fourth Industrial Ready.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

YoungUpstarts

NOVEMBER 4, 2018

Is it from long, obscure white papers? In the last great conversation that you had with a mentor or colleague in your field, what did you talk about? Knowing how to identify and connect to the vocal minority can be a huge asset for gaining traction with targeted campaigns. YouTube videos? In most cases, probably not.

Audience 159

Audience Framework Community Search 159

ConversionXL

FEBRUARY 13, 2014

So, they did what any smart email marketer would do; they developed a campaign to send emails when subscribers were already on & more likely to buy. Overall, the campaign consisted of 12 optimized email campaigns/month and resulted in: Increased average open rate by 40%. Tripled revenue for each campaign.

Email 117

Email Campaign Non-Compete Mobile 117

Duct Tape Marketing

JULY 11, 2014

Some collecting strategies include landing page optimization/split-testing, opt-in form variations and drop-down segmentation, outbound lead generation campaign design. Best Practice: Segment email subscribers and leads (from white papers, etc…) early, not late. Marketing Automation: What is it and Why Should I Care?

Small Business 78

Small Business Marketing Lead Generation Email 78

Duct Tape Marketing

SEPTEMBER 11, 2018

So what information can you glean from an outbound campaign that is successful? If you begin to generate responses to an outbound campaign, you’ll know that you’re onto something. Revamp your call to action on your website to reflect the messaging in your outbound campaign. And that’s valuable information.

Marketing 72

Marketing Social Media Campaign Curation 72

Duct Tape Marketing

AUGUST 8, 2014

A haircut may come with a beer, great conversation, hairstyling tips, full shampoo and conditioning with top-notch mens hair products, and a massage chair. Yet, if the barber falls short on the friendly conversation, if he forgets to offer a beer, or even if the massage chair is out of order, the customer may not return.

Programming 77

Programming Social Media Audience Media 77

Duct Tape Marketing

JUNE 1, 2017

As a small business, lead conversion can mean a lot of things to different people. And then get busy working on boosting your lead conversions through email marketing. Strong CTAs are essential to your conversion rates. Remember to test these strategies to see what works with your email campaign. Take a look.

Email 70

Email Customer Marketing Campaign 70

unbounce.com

DECEMBER 11, 2012

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Subscribe to the Unbounce Conversion Newsletter. -->. Conversion. Most landing pages suck and it’s easy to run a marketing campaign that doesn’t deliver the results you’re hoping for. Landing Pages.

PPC 94

PPC Social Media Conversion Elevator Pitch 94

Duct Tape Marketing

OCTOBER 3, 2013

Then, marketers went a step further by using various calls-to-action to encourage brand conversation on the social networks themselves. To effectively make the most of their media resources, Hollister leveraged Twitter promoted hashtags to increase campaign exposure. Link to Case Study: [link].

Media 77

Media Social Media Advertising Audience 77

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.”

Marketing 72

Marketing Social Media Sales Media 72

Both Sides of the Table

JULY 13, 2012

Online conversion of purchases drop considerably when the value of a product is above $150. Online conversion for any complex product (insurance, home alarm systems, mortgages) are also very low. Higher conversion rates (10-15x online conversion) and higher value at closure (up to 2x higher) due to up-sell & cross-sell potential.

New York 311

New York Mobile Technical Review Software Review 311

ConversionXL

AUGUST 7, 2017

From her findings, 2-link emails generate almost twice as many clicks than 1-link emails: 1-link campaigns generated 131,914 clicks in total. This is where the conversion principle of relevance rings true and becomes super important. This will boost your open rates and your conversions. That’s what works. Conclusion.

Email 95

Email Clickthrough Matching Cofounder 95

Duct Tape Marketing

JANUARY 1, 2019

Once you’ve identified those leads that are worth approaching, you can begin to use your marketing automation tool to create an effective email campaign. You can then set these messages to send on a regular schedule, with a built-in trigger to turn off the next email in the set if the current email leads to a conversion.

Customer 78

Customer Marketing Email Channel 78

Duct Tape Marketing

FEBRUARY 14, 2017

There are two key components you should consider when finding the right content to re-optimize: Find posts with high traffic but low conversion and figure out how to increase leads on those posts. Find posts with low traffic but high conversion and figure out how to get more visits to those posts. Optimize and update that content.

Audience 67

Audience Video SEO Analytics 67

Duct Tape Marketing

AUGUST 29, 2017

Advertising (consider paid search and paid social) promoting content upgrades to boost lead conversion. At this point, you need to give them reasons to keep wanting more and move towards gaining permission to continue the conversation. White papers. Presentations at speaking engagements. Social media. Social media.

Developer 68

Developer Customer Social Media Video 68

ConversionXL

AUGUST 7, 2017

From her findings, 2-link emails generate almost twice as many clicks than 1-link emails: 1-link campaigns generated 131,914 clicks in total. This is where the conversion principle of relevance rings true and becomes super important. This will boost your open rates and your conversions. That’s what works. Conclusion.

Email 80

Email Clickthrough Matching Cofounder 80

ConversionXL

JANUARY 22, 2020

Are you running myriad paid acquisition campaigns with different benefits or advertising different products? Are you running an ecommerce site with discounts for specific campaigns? Personalize based on channel, campaign, or referral. You can also personalize the experience based on the campaign your visitor came from.

Management 110

Management IP SEO API 110

Guy Nirpaz

OCTOBER 31, 2011

So it’s no surprise that many SaaS companies spend their marketing dollars on content creation and inbound marketing , and invest in marketing automation to track campaign ROI. Do you see a strong correlation between trial sign-up and product usage and the conversion to a paid customer (as compared to say, downloading a white paper)?

B2B 51

B2B Customer Algorithm Campaign 51

Duct Tape Marketing

FEBRUARY 13, 2024

Hosting joint webinars, co-authoring blog posts on topics relevant to your shared target audience, or even running collaborative social media campaigns are effective tactics to draw attention from potential customers while strengthening your network ties. It requires value plus frictionless conversion. Ditch the business cards.

Lead Generation 93

Lead Generation Social Media Audience Email 93

Duct Tape Marketing

DECEMBER 25, 2018

What are your conversion rates? Maybe that’s asking your marketing team to create white papers that address concerns prospects often mention to your sales team. Using audience segmentation tools to target your happiest customers with offers to join your referral marketing campaign is a great start.

Sales 76

Sales Sales Cycle Architecture Aggregator 76