Remove Campaign Remove Cost Remove Estonia
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. Test with low cost? First questions when starting a marketing campaign? It’s among the very best CRO events in the world, and of course in Europe. Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Crude scenario/sketch.

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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Customer history – have bought before, what, how much did it cost? And like this if you do it from the United Kingdom: And finally like this if you are, like me, from Estonia: All this makes buying for customers around the world easier as they can see prices in their national currency and don’t have to Google exchange rates.

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How to Master PPC Targeting and Choose the Right Ad Platform

ConversionXL

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. But one of the challenges that we frequently find is that ad fatigue (one of the reasons why your cost per acquisition can go up) is much more severe here on LinkedIn than it is on Facebook.

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Spam Laws, Email Marketing, and Compliance

Duct Tape Marketing

Estonia – Information Society Service Act. MailChimp took a random sample from 30,000 users in its database who had sent at least ten email campaigns, looking for improved email marketing stats from double opt-ins. With new restrictions also comes harsher penalties when laws are broken. CAN-SPAM Act. Make Unsubscribing Easy.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Always consider the impact of your winning tests on your growth and cost. The cost of experimentation—you hope the upside outweighs the cost. It costs money to learn.

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14 List Building Hacks to Grow Your Email Database Fast

ConversionXL

The challenge with this method is that even if you can get a cost-per-subscriber of $5 (that’s $1 per click and a 20% conversion rate on your landing page) you’ll need to spend $50k to generate a 10,000 person database. If your cost-per-conversion is $10, then it will cost you $100k. Launch a viral competition.

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Out of the Crisis #21: Tomas Pueyo on the hammer and the dance, political polarization, and how the pandemic will affect the way we live and work

Startup Lessons Learned

The benefit of the hammer and the dance is lower, and also the cost is higher." How do we cut through the news in the disinformation campaign? It's focused on how to learn as fast as possible with as little cost as possible. Just look at your measures in terms of cost-benefit. The world that existed is not coming back."