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This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. dtmactive.
Captchas Might Be Costing You Leads. Second, large clickable image buttons like the ones used in this web hosting finder reduce the number of clicks required to answer the question. Your PPC cost per lead is halved, your content ROI doubles and your landing page conversion rate doubles. Image Source.
I've taken Strength Finders and Colby and some of the other ones that are out there. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. You can try Active Campaign for free for 14 days and there's no credit card required.
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And it lowers commuting costs, of course. I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. I’ve done a whole research campaign on politics that failed. I used to do campaign. My first campaign, John, was in 2012. But the downside never gets talked about.
From an HR standpoint, GiftZip.com cuts down the costs associated with buying plastic cards, eliminates the need to hold a burdensome inventory, and allows instantaneous incentivizing via email. Three-month memberships cost $35.99 Give your client a lottery ticket (it only costs you a buck) and they just may be the lucky winner.
From an HR standpoint, GiftZip.com cuts down the costs associated with buying plastic cards, eliminates the need to hold a burdensome inventory, and allows instantaneous incentivizing via email. Three-month memberships cost $35.99 Give your client a lottery ticket (it only costs you a buck) and they just may be the lucky winner.
And it lowers commuting costs, of course. I saw what Sally Hogshead did with Fascinate and what Gallup did, and Tom Rath with Strength Finder. I’ve done a whole research campaign on politics that failed. I used to do campaign. My first campaign, John, was in 2012. But the downside never gets talked about.
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