Up and Running

MAY 12, 2020

Can I afford the cost of any adjustments that need to be made? Come up with a compelling social media campaign to build brand awareness (a competition perhaps, or a giveaway). Start doing guerilla marketing. Create a paid advertising campaign. Is there a space I can make “my own” in my home? Is my family OK with this?

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

ConversionXL

AUGUST 4, 2020

To succeed, you need to tie your improvements directly to revenue, reduced churn , lower operational costs, etc. After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. How do you evaluate performance and make decisions on future campaigns?

SQL 117

SQL Software Review Agile Metrics 117

Startup Professionals Musings

MARCH 20, 2020

Marketing costs and time go up, and the growth curve flattens. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Competitors see the same opportunity.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

Up and Running

SEPTEMBER 8, 2016

Can I afford the cost of any adjustments that need to be made? Come up with a compelling social media campaign to build brand awareness (a competition perhaps, or a giveaway). Start doing guerilla marketing. Create a paid advertising campaign. Is there a space I can make “my own” in my home? Is my family OK with this?

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

Startup Professionals Musings

DECEMBER 17, 2022

Marketing costs and time go up, and the growth curve flattens. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Competitors see the same opportunity.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

SEPTEMBER 26, 2014

Marketing costs and time go up, and the growth curve flattens. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Competitors see the same opportunity.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

The Startup Magazine

OCTOBER 2, 2024

That’s where guerilla marketing comes in. A viral clip can certainly get people talking about your brand for a fraction of the cost of a traditional ad campaign, but sometimes a quick flash in the pan that pigeonholes you as one “moment” can sometimes be an issue. But be mindful of how you do it.

Guerilla 158

Guerilla Curation Flash Viral 158