Campaign Cost Iceland 
Occam's Razor
OCTOBER 22, 2008
Automatic importing of AdWords cost data into Urchin. For example I might click on New Visitors, Copy and then customize it to identify New Visitors from Iceland. On you left are the Dimensions (customer & campaign attributes) and Metrics (numbers, key performance indicators) you can choose to create custom segments of your own.
Occam's Razor
NOVEMBER 18, 2014
Short story #2: Predictive Modeling, Quantifying Cost of Inaction. I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. Short story #2: Predictive Modeling, Quantifying Cost of Inaction. Just move the blue dot.
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Occam's Razor
SEPTEMBER 21, 2015
It will kick off a really powerful conversation that will go well beyond attribution modeling and encompass everything from the campaign strategy, landing pages, abandonment rates and more. Pick a village in Iceland. Conversation. A good thing as Martha Stewart would say. [To Or, the legend is the sub-title. Or, any host of issues?
Startup Lessons Learned
SEPTEMBER 2, 2020
The benefit of the hammer and the dance is lower, and also the cost is higher." How do we cut through the news in the disinformation campaign? It's focused on how to learn as fast as possible with as little cost as possible. Just look at your measures in terms of cost-benefit. The world that existed is not coming back."
crowdSPRING Blog
JULY 18, 2016
The Trump campaign made waves last week with the release of a poorly designed new logo. Will the ill-fated design have any significant impact on the campaign? But there is one arena in which poor marketing strategy is have a deleterious effect on the campaign: email marketing. Like, really poorly designed. Probably not.
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