Why Good Marketing Campaign Costs Continue To Rise
Startup Professionals Musings
FEBRUARY 25, 2017
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. At any rate, “buzz-worthy” and “viral” are marketing illusions that cost big money to create, and these are only the beginning. That’s a double death wish. Marty Zwilling.
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