Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Machine Learning | Marketing. You are seeing many applications of Machine Learning being applied to Marketing. Here are the elements I’ll cover: + AI | Now | Local Maxima. +

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Duct Tape Marketing

APRIL 19, 2023

The Benefits of Hiring A Virtual Assistant For Your Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rob Levin In this episode of the Duct Tape Marketing Podcast , I interview Rob Levin. What it is, what it does, and what is its unique place in the market. [04:56]

Hiring 64

Hiring America CPA Offshore 64

Occam's Razor

SEPTEMBER 5, 2023

Marketing broadly tends to obsess about Paid Media, they have to care about Owned and Earned Media as well – the latter will be the source of 70% – 75% of the incremental conversions! We’ll apply the methodology to Paid Media today – both Brand and Performance Marketing. Band-leading Marketing. Brand-leading 2.

Analytics 78

Analytics Marketing Metrics Channel 78

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per action (CPA).

Search 225

Search Engineer SEM Widget 225

Berkonomics

JUNE 25, 2020

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). This is calculated by dividing the number of cancellations by the total number of customers before cancellations and multiplying by 100. The lower, the better.

Internet 62

Internet CPA Acquisition Revenue 62

Gust

OCTOBER 6, 2011

In my conversations with people in the startup world – from angel investors through entrepreneurs and employees with vast startup experience – I often hear about their perceptions of the marketing role as being pretty limited to acquisition. Second – timely, cost-effective customer acquisition is a matter of life-or-death to most startups.

Acquisition 87

Acquisition Marketing CPA PPC 87

Startup Professionals Musings

MARCH 23, 2013

Cost per action (CPA). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. PPC experts charge you to research, analyze, and estimate hit ratios, to optimize your success and set a campaign spending budget for you.

Search 226

Search PPC Widget SEO 226

Up and Running

OCTOBER 8, 2012

Sue originally went to school to be a CPA. She even took out yellow page ads and followed industry standard protocols for marketing and advertising. But each time she was faced with a strong marketing opportunity, she found all her competitors there too! Sue didn’t mind marketing her business but she despised selling.

Technical Review 73

Technical Review Social Media Lead Generation CPA 73

ConversionXL

JANUARY 3, 2017

He or she rolls in out of left field reigning in our ideas or making us update high-converting pages with topical campaign driven brand messaging. We’re trying to pick apart the interactions of websites, mobile apps, and customer platforms in order to increase sales and conversions. Enter the brand jerk. We all know the brand jerk.

.Net 111

.Net Campaign Conversion Revenue 111

ConversionXL

SEPTEMBER 17, 2019

Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables. Did they view more than Y pages?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Berkonomics

AUGUST 1, 2013

But businesses that expose their story to tens of millions of potential customers through the Internet need additional tools. CHURN (% customer cancelling each month). CHURN (% customer cancelling each month). LPC (Lifetime Profit per Customer). CACR (Customer Acquisition Cost Ratio).

Internet 75

Internet CPA Acquisition Revenue 75

Occam's Razor

AUGUST 12, 2013

I'll close with a custom attribution model into which you can insert all your biases – sorry, I mean expertise – and get something better than good to make incremental progress from where you are today. Customized/Personalized Attribution Model. Last AdWords Click Attribution Model. Linear Attribution Model.

Channel 162

Channel Analytics Campaign Conversion 162

crowdSPRING Blog

JUNE 26, 2011

But Ross did not discuss a third crucial strategic factor – how to make the most of that new customer once they have converted from a new visitor to a paying customer. This is where the subjects of revenue enhancement and customer lifetime value arise. If a customer is happy to pay $19.99 The missing factor?

CPA 69

CPA Analytics Viral Small Business 69

The Startup Magazine

NOVEMBER 25, 2019

An ecommerce platform product like LimeLight lets you see over 20 views into the trends that give you an overall picture of the health of your business and customer lifecycle. The best tools aren’t only powerful but efficient, as they let you filter through data based on traffic sources, channels, verticals, campaigns, or custom Smart Tags.

eCommerce 106

eCommerce Analytics Security Churn Rate 106

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. The importance of speaking with potential customers. Startup validation tactic 3: PPC (pay-per-click) test campaigns.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

SEPTEMBER 28, 2017

3) Customer Acquisition Cost. Gaining customers requires a certain financial investment. Your budgetary number for how much you spend to acquire a customer is known as the “ customer acquisition cost ” (CAC). If you are entrepreneur planning your next business, you can’t afford to ignore the cost of customer acquisition.

Metrics 121

Metrics Acquisition Conversion Revenue 121

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

NOVEMBER 28, 2018

Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. The algorithm that Google uses has not beat, in bulk, human-optimized campaigns that are running on manual CPC.

PPC 117

PPC Search CPA Campaign 117

ConversionXL

FEBRUARY 3, 2017

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”. Of course, affiliate marketing has this mysterious aura about it. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. What Is Affiliate Marketing?

Affiliate 48

Affiliate Programming Marketing PPC 48

Up and Running

FEBRUARY 9, 2015

As CEO of Quintessence Group, Melinda educates entrepreneurs and Fortune 500 companies on subjects including small business startup, business development, and social media marketing. You got to make sure that there’s an actual buying customer out here and that whatever you’re trying to sell has a customer willing to pay for it.

Social Media 60

Social Media Small Business Software Review Technical Review 60

ConversionXL

MARCH 13, 2013

Assumption: Hmm I have this great idea for a new app that helps content marketing experts track what pieces of content are driving leads and who is interacting with their content. I assume people who are into content marketing have this problem and would be willing to pay for a solution. Here are some of my recent campaigns.

Metrics 111

Metrics Analytics Aggregator Revenue 111

ConversionXL

FEBRUARY 26, 2020

After reading this post, you’ll know more than 99% of marketers about how to use UTM parameters. Marketers must be able to reliably credit conversions (i.e. results) to the correct traffic source to compare the performance of marketing activities across various channels. You may run, for example, several Facebook campaigns.

Analytics 118

Analytics Campaign Email Channel 118

Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

Customer 156

Customer San Francisco Viral Lean 156

The Startup Magazine

SEPTEMBER 12, 2023

Firms need digital marketing methods that work to thrive in today’s information economy. With the proper strategy, digital marketing can catapult your firm to new heights by drawing in a wider audience, raising brand awareness, and boosting sales. Create a content marketing plan that serves your company’s objectives.

Channel 128

Channel Social Media Marketing PPC 128

Duct Tape Marketing

NOVEMBER 12, 2019

Transcript of Building a Personalized Connection to Win Ideal Clients written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Hello, and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast. Transcript.

Elevator Pitch 53

Elevator Pitch Vertical Maryland Email 53

Up and Running

MAY 28, 2015

You do in small business, in startups, you survive on focus, and my shortcut to strategy that I like is think about identify, market and business offering. Market for me is who is your key target market? That’s the market is who we’re after. What’s marketing? What is your key focus?

Lean 60

Lean Business Plan Video Software Review 60

Occam's Razor

MARCH 25, 2014

In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. I believe in always focusing on the complete customer-business journey. You own the customer relationships. Ready to rock and roll? Context #1: A Reminder About the Importance of ABO. Everything.

Metrics 157

Metrics Marketing Analytics Channel 157

Occam's Razor

AUGUST 9, 2016

Or compressing my experience into custom reports and advanced segments I've shared. For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Another tip. Now, you can!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MARCH 21, 2017

Influencer marketing is the talk of the town right now. And to take a step back, what is influencer marketing in the first place? What Is Influencer Marketing? At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A smaller percent of those Marketers / Web Analysts will move beyond clicks and measure Visits / Visitors and Bounce Rates to measure success. That is focusing finding the customers that create value for the company, long term.

Analytics 136

Analytics Customer CPA Acquisition 136

crowdSPRING Blog

APRIL 6, 2015

Marketing is an analytical process. Most small businesses and startups follow some version of this rational approach to operating and marketing a business. Customer Acquisition Cost. Every business, whether B2B or B2C has to bring in customers. The second half of CPA is known as CLTV, or Customer Lifetime Value.

Metrics 48

Metrics CPA Lean Marketing 48

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. With Google processing over 40,000 searches every second and Facebook being a hub for 1.13

PPC 48

PPC Software Review Campaign Analytics 48

Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. If it costs too much to bring in customers, you’re quickly going to find yourself treading water. yet your marketing spends translates into zero net gain–or even a loss in some cases. The returning customer.

Acquisition 48

Acquisition Cost Customer Social Media 48

Occam's Razor

FEBRUARY 26, 2008

While most HiPPO's won't yield to your Chinese Torture, they don't have to, there are two things that they will almost always yield to: Customers & Competitors. Senior Managers are biased towards themselves, but they bow to customer data and competitive opportunities. 2: Capture Voice of Customer. Root cause?

Management 68

Management Analytics San Diego Web 68

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The contemporary customer journey is more complex: retargeting, cross-domain tracking, triggered emails, targeted promotions. Smartphones were rare.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Mobile 121

Hearpreneur

SEPTEMBER 16, 2015

We are committed to delivering affordable and convenient bookings to our customers anywhere in Nigeria. It doesn’t sound like the typical Swiss watch brand name and thereby expresses our mission of bringing a uniquely designed Swiss made watch that is affordable to market. ” Thanks to Mark Essien, Hotels.ng ! Thanks to Collin J.

Naming 48

Naming Entrepreneur Haiti Nigeria 48