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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

It might seem sacrilegious to suggest that you should worry about Visits first and not Profitability, but that is exactly what I'm going suggest because when we overshoot our capabilities, we fail to hit even our local maxima (forget about ever hitting the global maxima !). Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165
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Maximizing Profits in the Healthcare Staffing Industry by Susanne Mariga

Mike Michalowicz

Not only is the applicant tracking systems used to fill job orders, but it is also used as an automated drip campaign allowing the Judge Group to send relevant articles continuously to potential job candidates and customers supplying them with relevant industry information pertaining to their market. About Susanne Mariga.

CPA 76
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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

AI | Now | Global Maxima. AI | Now | Global Maxima. Maybe there is a Move 37 to solve Global Warming, and we simply can’t conceive of it. You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! What the heck is Artificial Intelligence?

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

Imagine on your first day, I tell you to optimize the campaign of 50 keywords, what do you do?”. How To Panic-Proof Your Link Campaign Can Local Businesses Jump On The Pinterest Train? How To Panic-Proof Your Link Campaign 165 people have tweeted this article. Whitepapers: Global Digital Advertising: Q1 2012 Update.

SEO 54
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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

Of those, how many will buy, and without spending a lot of time on it, you see that here we have unit sales from a hypothetical email campaign. You don’t need a CPA. I start asking a lot of specific questions that help me with that global vague uncertainty, will this work? How many of those open will click on the link?

Lean 60
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer. Cost per acquisition (CPA). Generating awareness through SEO.

Customer 140