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Transcript of Building a Personalized Connection to Win Ideal Clients

Duct Tape Marketing

Bill Cates: I’m consulting with a CPA firm in the Washington DC area, and they have six vertical markets. John Jantsch: And relevance obviously is just as crucial in the world of referrals as it is in an email marketing campaign. They don’t even know who we are, and they don’t know what we do and they have no clue.