Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Impressions?

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 157

Metrics Marketing Analytics Channel 157

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. Measuring the right metrics when you’re experimenting with PPC is important.

PPC 48

PPC Software Review Campaign Analytics 48

The Startup Magazine

SEPTEMBER 12, 2023

The ROI from your pay-per-click (PPC) advertising campaigns will increase with consistent monitoring and tweaking. You should examine metrics like CTR, Conversion Rate, and Cost Per Acquisition (CPA) to improve your efforts. Conduct intensive keyword research to focus on the right keywords for your business.

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Channel Social Media Marketing PPC 158

Occam's Razor

APRIL 5, 2010

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. A fraction of those Marketers / Directors will calculate Conversion Rates for those marketing campaigns. There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

Analytics 136

Analytics Customer CPA Acquisition 136

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Let's assume we are running www.macys.com and we got 1,000 Visitors to come to our site via a display advertising campaign.

Web 87

Web CPA Analytics Affiliate 87

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator CPA 111

crowdSPRING Blog

APRIL 6, 2015

But when it comes to measurement, many managers struggle with developing and tracking the metrics specific to their strategy. An important step is to figure out which metrics are the ones that are important to your business. The second half of CPA is known as CLTV, or Customer Lifetime Value. Why, you ask? Life Time Value.

Metrics 48

Metrics CPA Lean Marketing 48

Up and Running

MAY 28, 2015

We’re looking at our lean business planning is about strategy, tactics, concrete specifics including milestones, metrics, tasks and schedule, and essential numbers to run a business, all of which lead to managing cash flow. You need metrics because we’re human. How many of those open will click on the link? How will I know?”

Lean 60

Lean Business Plan Video Software Review 60

ConversionXL

SEPTEMBER 28, 2017

It’s easy to get lost down the rabbit hole of metrics for your business. When it comes to getting the most out of your website performance, only certain metrics are what you can consider key performance indicators. For websites, this can include “sales volume,” “number of visits,” “average cart value,” and a variety of other metrics.

Metrics 121

Metrics Acquisition Conversion Revenue 121

The Startup Magazine

NOVEMBER 25, 2019

The best tools aren’t only powerful but efficient, as they let you filter through data based on traffic sources, channels, verticals, campaigns, or custom Smart Tags. You’ll be able to better segment key metrics like COGS, eCPA, Churn Rate and more to better understand the history of your business.

eCommerce 131

eCommerce Analytics Security Churn Rate 131

Occam's Razor

JULY 26, 2010

I am analyzing campaigns (which ones convert better and which worse), I am looking a little bit at the bounce rates, and of course I am totally obsessing about my seven step quote submission funnel (and how to reduce abandonment). PALM: People Against Lonely Metrics]. So why not your metrics? Up a notch. And so on and so forth.

Web 96

Web Metrics Analytics eCommerce 96

ConversionXL

JANUARY 18, 2022

When someone shares your YouTube video on Twitter, you can track that metric. Use this to build your sub-brand framework that every digital marketing campaign must follow. What signifies meaningful engagement is somewhat of a sticking point: headline metrics given by social media platforms are not usually as valuable as they appear.

Social Media 145

Social Media Audience Media Marketing 145

Occam's Razor

SEPTEMBER 5, 2023

My solution is centered on organizing data/metrics/methodologies into a ladder of awesomeness (which solves for #3). Level 1 (Yellow): At the minimum, focus on these metrics. Level 2 (Green): These metrics/methods get you to learn actually useful things. There is, of course, an entire ocean-full of brand metrics you can include.

Analytics 78

Analytics Marketing Metrics Channel 78

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. If you cannot get any traction with a $100 test campaign, either your ad is flawed, or your idea is.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. You can test this via “model evaluation ,” which uses ROC/AUC metrics. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare.

Artificial Inteligence 93

Artificial Inteligence Channel eCommerce Mobile 93

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Metrics are the lifeblood of almost every successful business. Fortunately, the Internet makes collecting metrics remarkably simple. Fortunately, the Internet makes collecting metrics remarkably simple. The Funnel.

Metrics 28

Metrics Customer Acquisition CPA 28

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

FEBRUARY 26, 2008

Be it for in vogue metrics like Conversion Rates or for metrics that should be in vogue like Abandonment Rates. Competitive Intelligence Analysis: Metrics, Tips & Best Practices. Tagged it right, integrated their humble campaigns, shared insights with them that they could action (vs.

Management 68

Management Analytics San Diego Web 68

ConversionXL

OCTOBER 30, 2021

Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. You can do this by tracking metrics and user behavior. Cost per acquisition (CPA).

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Customer Marketing Social Media CPA 140

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Why vanity metrics are dangerous What is Lean about the Lean Startup?

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Hearpreneur

SEPTEMBER 16, 2015

After looking at many extensions, we came up with the word ‘metrics.’ Metrics are defined as a standard of measurement. Integrate” is part of the company name, but is also meaningful to how the agency works and approaches all client campaigns. But, we felt the word alone was not sufficient. Image Credit: Allie Danziger.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. by Aymeric on June 9th, 2010 What does cheap mean? Google Adwords.

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. by Aymeric on June 9th, 2010 What does cheap mean? Google Adwords.

Norway 28

Norway South Africa Finland Ruby 28

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Stephen Pavlovich: SaaS Optimization – Effective Metrics, Process and Hacks. Engagement is becoming the web’s universal quality metric. Welcome mat.

Retention 48

Retention Algorithm Software Review Conversion 48