Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

MARCH 30, 2017

You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Most manual touch (even with a tool) search campaigns take into account three or four signals. I am also impressed with the advances ML is powering in smart bidding ( particularly in AdWords ).

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Kill things that don't have an optimum CPA. Everyday.

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

AUGUST 9, 2016

The change required based on this data is not just your marketing portfolio re-allocation, that is almost trivial, what' bigger, huger, crazy-harder is changing how your company thinks. Learn how to use this metric to drive those two changes: marketing portfolio – people thinking. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MARCH 25, 2014

I even abandoned CPA (not enough focus on what makes the ads good). Reward campaigns (owned, earned or paid) that deliver the person who converts right away AND the campaigns who deliver the people who convert after a few days. I abandoned CPC (I hate that metric, it incentivizes short-term thinking of the worst kind).

Metrics 157

Metrics Marketing Analytics Channel 157

Up and Running

FEBRUARY 9, 2015

I want you to be really realistic about your personal financial portfolio and how you spend money before you make the decision to start a business. I actually have a chapter in the new book on how to develop a successful crowdfunding campaign. How do you advise [crosstalk 00:55:44].

Social Media 60

Social Media Small Business Software Review Technical Review 60

Occam's Razor

SEPTEMBER 5, 2023

I recommend against using Pre-Post campaign surveys for any level, as they entirely lack the ability to causally identify the impact of brand-leading initiatives. For Level 3, you’ll work to identify the impact of all the brand marketing you are doing at a portfolio level. Lno and 1 are pretty straightforward.

Analytics 78

Analytics Marketing Metrics Channel 78