Campaign CPA South Africa 
Aymeric Gaurat-Apelli
JUNE 9, 2010
When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).
Aymeric Gaurat-Apelli
JUNE 9, 2010
When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. You can gain dramatic productivity by using campaign generators, but you still need to monitor your campaign and tweak them (and your website).
Expert insights. Personalized for you.
46 
Let's personalize your content