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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149
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How To Reduce Unsubscribe Rates For Your Email Marketing Campaigns

YoungUpstarts

percent of subscribers opt out of mailing lists on average during any given email campaign. Similarly, a subscriber to an eCommerce store may find the content of the newsletter relevant only if the products being promoted are carefully curated based on their past purchase history. A Mailchimp study found that between 0.1

Campaign 133
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How to launch a crowdfunding campaign when time’s not on your side

The Next Web

After deciding to launch a crowdfunding campaign for our product, we landed on the date of December 16th, 2013. From our research, it appears Dragon Innovation has the knowledge and know-how of how to run a hardware crowdfunding campaign. We survived the tough vetting process and discussed our next steps. 3) Agreeing on the amount.

Campaign 142
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

We’ve run enough campaigns to known that users have been tolerant of authentic ads. I believe that authenticity is the key to successful in-stream advertising campaigns. The next campaign will be run with different publishers. See Jason Calacanis’ recent Twee t asking for his users’ opinions.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Gone are the days when companies could put up a website that sat on the screen like an electronic business card.

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Web Second, Mobile First

Both Sides of the Table

But I would never want to do my recruiting search campaign on mobile. Have the ability to enable “content creation” and “content curation” in a way that makes all of the mobile consumption by other users a better experience. I’m digging LinkedIn’s new mobile product. Come on, Mark.

Mobile 334
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Startups Should Avoid These Social Media Mistakes

Startup Professionals Musings

Done right, it’s not a one-off campaign by a handful of staff; it’s a long-term commitment. Find the right people to staff your campaign and curate its content and evolution. Gone are the days when companies could put up a website that sat on the screen like an electronic business card.