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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

This event focused on relationship building and a lot of work was put into building curated groups to have fruitful round table discussions. More networking and curated roundtables, less gurus and swag. The most important factor for differentiation in CXL Live is its unique format. These are the highlights of each one.

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5 Ways to Use Tech to Improve Customer Satisfaction

Women Entrepreneurs Can

Start-ups like 4DHealthWare and Biobot Analytics are leading the way, and business today is all about customer satisfaction. Bill Gates coined the phrase, ‘Customer is King.’ With so many world-class options available for every product and service, the only way to differentiate in the marketplace now is how you treat your customers.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. Edelman’s Trust Barometer study shows that trust is second only to price in becoming a loyal customer. Microsoft Surface curates content by sharing its users’ art and testimonials and responding to their posts.

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The Impact of Community

Duct Tape Marketing

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. They don't have the best features, but they fall in love with their customers and sell that aspiration. It's commodity.

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The Definitive Guide To Instagram Marketing

Duct Tape Marketing

Key Takeaway: Instagram is a powerful tool for companies of any size to make connections with potential customers and promote their products. 13:49] How do we need to be thinking about the various stages of the customer journey when it comes to social media? [15:59] So those are kind of probably the two biggest differentiators.

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How to Get More Followers on Instagram (Without Buying Them)

ConversionXL

This article assumes you: Already deeply know your audience and have conducted research to understand what types of posts will resonate with them Have a solid brand messaging strategy in play, so you can emulate relevant, customer-centric content on social Have clearly defined goals tied to measurable metrics (e.g. billion dollars.

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How to Use Content to Create Customers

Duct Tape Marketing

How to Use Content to Create Customers written by John Jantsch read more at Duct Tape Marketing. The use of high quality, education-based content has become an essential ingredient in creating awareness, building trust, converting leads, and creating customers ( hopefully leading to referrals and repeat business as well).