Remove Campaign Remove Curation Remove Naming
article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149
article thumbnail

25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Since basis of the company was to create, track, and report out on metrics it fit with the theme and the name, hence, CHICAGO MetricsR.

Naming 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly We’ve run enough campaigns to known that users have been tolerant of authentic ads. I believe that authenticity is the key to successful in-stream advertising campaigns. The next campaign will be run with different publishers.

article thumbnail

Pick the Perfect Name for Your Startup

mashable.com

Anyone who has sat stymied with their cursor blinking in a “username” field knows that coming up with a name is harder than you’d think. We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!) to get the scoop on finding a name that will work on the web. How Do I Start? Ask yourself: 2.

Naming 94
article thumbnail

What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. There were chat rooms, discussion groups, dating, classified ads – you name it. ones were enhanced because they coincided with hardware that allowed us to capture more content instantly – namely images and video – otherwide Web 2.0 companies versus the Web 1.0

article thumbnail

[Review] Social Marketology

YoungUpstarts

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. These elements could be formulated into social pyramids which can be customized for different social platforms depending on their properties.

article thumbnail

How a Buyer (or User) Persona Can Improve Your Business

Up and Running

This article is part of our Business Startup Guide , a curated list of our articles that will get you up and running in no time! It’s much easier to develop a product and design marketing content and campaigns when you know exactly who the customer is and how they will react to different kinds of marketing. User personas.